Notre Dame's Leprechaun Still Guards A Pot of Gold
Charlie Weis and his Irish gang are hosting Purdue this week. Notre Dame is a slim (-1) favorite over the Boilermakers at home. But there is one sure bet. The Fighting Irish will once again find a pot of gold waiting in the endzone. That's because Notre Dame collects almost $30 million a year.in multimedia and marketing revenue.
Most estimates put Texas next in multimedia revenue at about $20 million a year. Over the past five years, Notre Dame has had just 2 winning seasons, and has posted a 33-28 mark. Texas is 54-10 over the same time period.
Obviously on-the-field performance still hasn't crippled the money-making lucky charms of the Irish. NBC pays Notre Dame $10 million a year for their home games. The Irish Radio Network can be heard in all of the Top 25 Markets and in 130 overall. It also rings up $2.6 million a year.
And unlike just about every other major college program (Texas included) that has turned over all its multimedia rights to the monolith IMG College, the Irish run everything on their own.
Everything is run through Team Notre Dame, including the revenue from 8 national sponsors: Adidas, Coca Cola, Gatorade, McDonald’s, Xerox, Comcast, Chase and Sirius Satellite Radio. And Team Notre Dame negotiates buy-ins on the NBC and radio broadcasts. That move generates revenue on both ends. By supplying its broadcast partners with willing advertising clients, NBC and ISP (the Notre Dame radio outlet) have about half of their inventory sold before they ever hit the streets to sell. Supply and demand makes sure that the rest of the inventory is at a prime rate.
Still you have to believe that if the wins don't increase, and soon, that the investment/return ratio will finally go against the Irish. NBC saw its worst ratings during it's 19-year association with Notre Dame last season, and more importantly, the number of men 18-34 watching Irish football games has been cut in half over the past five years.
Notre Dame recognized its national brand was most valuable as an independent. They have worked hard to maintain that independence and control. Having NBC as their personal network increases their exposure, even during off years. NBC is obviously invested in keeping the Notre Dame brand in the spotlight. But there is a law of diminishing returns at work. That means an awful lot of the Notre Dame "Subway Alumni" cheering on Charlie Weis and the Irish this year can be found in advertising and marketing boardrooms all across the nation.
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So are you saying that if they suck for a couple more years they will join the big 10 and make it a big 10 (with 12 teams), all of which were much better and more relevant 15 years ago?
I disagree, just because their schemes and relative team speed have stayed the same, doesn’t mean that people won’t vote them into the championship game so they will get their butts kicked by the first decent team they’ve played all year. What’s up now dog?
by UTtuck on Sep 24, 2008 10:44 PM CDT reply actions
I had no idea about a lot of this stuff. Thanks, I found that very informative.
by Scipio Tex on Sep 25, 2008 1:34 AM CDT reply actions
Never could understand the connection between luck and the Irish. From what I understand, nearly half of them starved to death, during a f*cking potato famine about 150 years ago. Don’t know what the hell starving has to do with luck, but then I could never figure out what a leprechaun has to do wth rainbows, either. But then I am a spoiled rotten, modern man, so I have lost any real perspective and any ability to appreciate anything actually worth appreciating, so there.
Notre Dame, unfortunately, has the burden of having to play with players who have to actually know how to read and write, or at least they had this requirement at one time. For all those that blame Weiss for ND troubles, I would, instead point the blame at their all world QB, Clausen. Just from the way this kid plays and carries himself, you can just tell that he has loser written all over his sorry, cross-eyed ass. Weiss was a pretty good coach when Quinn was his QB, so given all that talent, I can only assume that the problem he has is that he has a Clausen as a QB. He should just cut his losses and just start over with another QB, this kid just has hopeless etched into his forehead.
by steven on Sep 25, 2008 1:38 AM CDT reply actions
Steven-
You are absolutely wrong. The problem with Weiss is coaching. He is simply, not very good at it. The reason Quinn was half decent is because of Willingham. The reason Clausen sucks is because of Weiss. Weiss is to blame for his problems. The only winning that Weiss has done is with Willinghams recruits. He now must trott out the talent he has developed himself and as you can tell, the cupboards are empty.
by VoiceOfInsanity on Sep 25, 2008 7:20 AM CDT reply actions
“The Irish Radio Network can be heard in all of the Top 25 Markets and in 130 overall. It also rings up $2.6 million a year.”
In Houston, true, they have a station, but they only clear if there is no conflict with Rice (so last week’s game was not on). ND’s network radio coverage here over the years has been spotty at best.
The other problem that station has is with hurricanes. Right now, it only can be heard over the internet.
by Bob in Houston on Sep 25, 2008 7:33 AM CDT reply actions
All I can say is, the more miserable things are/turn out to be for the Domers, the more I like it. It simply adds to my enjoyment watching them get their asses kicked every week on a major TV network.
by Mister Mike on Sep 25, 2008 7:45 AM CDT reply actions
I am a life long ND fan with both parents having gone there. The concern out of Irish circles regarding Weis is that he is simply a “darkroom guy” that should only reach the title of coordinator. The head coaching job at Notre Dame, similar to Texas, requires a CEO. Weis is like a stubborn, more obese Karl Rove that perhaps shouldn’t be the front man when dealing with well-moneyed donors, big recruits, etc.
Willingham certainly did leave a few key pieces upon his dismissal, but they flourished and set school records under Weis. Brady Quinn was on track to be another Ron Powlus in rudimentary offense, and I would contend that most of us would have never learned of Jeff Samardzija for his football prowess had it not been for Weis and his FUPA.
The Catholics certainly aren’t embracing Clausen’s shit-eating grin coupled with his Courtney Love hair. Winning cures all, of course, so he could wear a yamacha and no one would care just as long as he was leading the Irish back to some semblance of a top rate program.
by Ty Webb on Sep 25, 2008 7:48 AM CDT reply actions
They’ve got an affiliate in St. Louis, but not only do they feel they have to broadcast the games, the station has to specifically take time out during the week to discuss Irish football, I guess to drum up interest in its broadcasts. I was screaming at the radio last week wondering why they had to do a ND MSU preview on a Friday, when Mizzou is ranked 5th in the nation.
by eric on Sep 25, 2008 7:58 AM CDT reply actions
If I hear one more excuse of “I like Notre Dame because of Rudy”, I’m going to lose it. I don’t root for the Cleveland Indians because “Major League” is the best baseball movie.
by Buddy Garrity on Sep 25, 2008 8:14 AM CDT reply actions
I like A&M because of the Junction Boys.
by Mysterious Package on Sep 25, 2008 9:03 AM CDT reply actions
The Longest Yard created a lot of Sooner fans.
by Stuck in MN on Sep 25, 2008 10:06 AM CDT reply actions
I love me some UT cheerleaders in Man of the House.
by Art Vandelay on Sep 25, 2008 10:07 AM CDT reply actions
“All right, we’ll give some land to the niggers and the chinks, but we don’t want the Irish!”
by HenryJames on Sep 25, 2008 10:41 AM CDT reply actions
You guys are just jealous of their decided schematic advantage.
by kevwun on Sep 25, 2008 11:26 AM CDT reply actions
Indeed. Piled up seven points it did, last week.
by Bob in Houston on Sep 25, 2008 11:30 AM CDT reply actions
There are coaches in the SEC who would kill for 7 points.
by kevwun on Sep 25, 2008 11:43 AM CDT reply actions

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