Horns Win Over Ohio State is a Fiesta of Ratings For Fox
Texas and Ohio State put on a show last night, and FOX Sports was a major beneficiary. The Longhorns last-minute win over the Buckeyes will probably turn out to be the third highest-rated BCS Bowl game since Fox took over the rights.

Quan's dramatic finish helped produced an overnight rating over three ratings points higher than the 8.4 overnight rating pulled by West Virginia's upset of OU in the 2008 Fiesta Bowl.
Last night’s game pulled an 11.6 overnight rating, which should translate into almost 19 million viewers. The Rose Bowl, traditionally the highest rated Bowl game outside the National Championship contest, pulled an overnight rating of 12.6.
As a comparison, Utah's dramatic upset of Alabama in the Sugar Bowl produced an overnight rating of 8.5 which should translate to approximately 14 million viewers.
The Orange Bowl between Cincinnati and Virginia Tech is easily the lowest rated BCS Bowl game ever with a paltry 5.4 rating which translates into a little over 9 million viewers.
The 2006 Fiesta Bowl between Ohio State and Notre Dame, played in the traditional Jan. 1 time slot of the Rose Bowl, pulled a 13.6 rating. That game aired on ABC.
Of course the Rose Bowl that year hosted the National Championship contest. The Texas win over USC is still easily the highest-rated BCS game ever, as it pulled a 21.7 rating with over 35 million viewers.
No other non-championship BCS game on Fox has had a higher overnight rating than 9.8.
The final ratings numbers may fluctuate slightly as totals from all markets are assimilated, but these shouldn't change dramatically.
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Yet another reason that the Big XII needs Texas much more than Texas needs the Big XII.
Hook ’em!
by uthookem on Jan 6, 2009 5:56 PM CST reply actions
uthookem—
Are you intimating that a Big 12 with, say, Arkansas or Houston has less appeal than one with Texas? Never!
srr50—
I always enjoy the reads on how we’re doing in ratings and merchandise land. Thanks.
by CloseToJumping on Jan 6, 2009 6:02 PM CST reply actions
Will Florida vs. OU beat Texas vs. USC in ratings?
Personally, I don’t think I can take another Ford F-150, Allstate, Tostitos, Southwest, Verizon, AT&T, FedEx, or Sprint commercial, not to mention the frequent shots of Gatorade containers. Ugh…
by Lilia on Jan 6, 2009 7:22 PM CST reply actions
A tOSU loss is also good business for broyhill.
by horn in exile on Jan 6, 2009 7:39 PM CST reply actions
i cannot imagine that ou/fla will draw the viewership that tex/usc had.
tex/usc was the culmination of a couple of years of drama beginning with the impression shared by many viewers that usc had been the best team of 2003 and that they had been cheated of the chance to prove it. then the great drama of the 2004 season rose bowl and vy’s thrilling heroism began the whetting of the appetite of the whole nation to see vy and texas get a chance.
two powerful locomotives raced through their schedules once texas had cleared the huge hurdle of beating ohio state at home at night.
had either of those teams stubbed a toe or had either been rooked somehow out of playing that game, the whole nation would have felt cheated. when the time came for the game, after weeks of hearing that usc was a team for the ages, any less game than transpired would have been a real shame. but what happened will be spoken of when most of us here today are gone.
nothing like that kind of drama surrounds thursday’s game. very few championship games will have anything like the kind of buildup tex/usc had. moreover, this year many, many people don’t seem to feel that ou/fla is the best match up. national writers over and again have complained bitterly about the outcome this year.
my favorite paragraph of a whole season of favorite paragraphs might have been this one from sports illustrated earlier today:
“In what system does an undefeated team that beat six bowl teams, including the No. 1 team for the last half of the season, have no shot at the title? In what system does a former No. 1 team that only played one bad half in September and would be favored to win the national championship by every sports book have no chance to win the championship? And in what system does another former No. 1 team that loses one game on one freaky play get passed over for a title shot in favor of a team it beat on a neutral field by 10 points? It’s a system so absurd and illogical that only Paris Hilton might be able to understand it.”
whatever the viewership turns out to be thursday, i bet a fair chunk of it will be people tuning in to see get theirs. or curiosity to see if one or both of the teams will try to pull a crater job. i just can’t imagine there is enough of that to turn big numbers.
by glenn on Jan 6, 2009 8:18 PM CST reply actions
“Personally, I don’t think I can take another Ford F-150, Allstate, Tostitos, Southwest, Verizon, AT&T, FedEx, or Sprint commercial, not to mention the frequent shots of Gatorade containers. Ugh…”
Does advertising work? Just did.
by Billboards on Jan 6, 2009 8:24 PM CST reply actions
that’s weird. i put ‘insert team name’ flanked by left caret and right caret signs (if that’s what they are called) in the last paragraph between ‘tuning in to see’ and ‘get theirs’. maybe those things are comment delimiters in this environment.
say, something else for readers here now who may not have seen this previously. it is an excellent analysis of fourth and two from the tex/usc game written, i gather, by a usc follower. many people — myself included — were surprised that bush (no, not that bush) wasn’t on the field for that play. the writer here presents a very cogent line of reasoning that explains it. most of the regular posters here probably understood the situation already, but i didn’t. (for that matter, i didn’t really understand why kelson didn’t intercept that ball until the ou drop in the end zone against us this year. i’m kind of dense.)
the writer goes on to pare down the fourth and two play, moment by moment, with pics, explaining how texas stopped that play and what went wrong for usc.
i think it is an exceptional read. brian robison really get his due.
by glenn on Jan 6, 2009 8:35 PM CST reply actions

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