Pac 10: "Getting our own network is inevitable."
Out of the six BCS conferences, only the Big East has a worse overall regional TV package than the Pac 10 (The Big 12 is barely better). Thanks to the current economic climate the Pac 10 is looking to add to its revenue stream by starting its own regional network.
According to 2007 Internal Revenue Data, the Pac 10 was trailing the other major conferences in gross receipts (game day revenue) -- by a wide margin.
The Big 10 led the way with $177 million in 2007 followed by the ACC ($162 million), the SEC ($149 million) and the Big 12 ($119 million). The Pac 10 reported a little under $88 million in gross receipts for 2007.
How bad is their regional TV pact? The Pac 10 receives approximately $43 million annually from its television deals with Fox, and ABC/ESPN. The Big 10 picked up $66 million from its own network in 2008.
What about the Big 12? Don't expect a conference regional channel anytime soon.

Texas is finishing out TV production facilities in the north end of DKR Memorial Stadium
UT didn't put TV and radio production facilities in the north of of the stadium just to help out a Big 12 Regional Network. At some point the Longhorn Channel could become a reality.
As might be expected the SEC was proactive and cemented their regional TV future for the next 15 years.

All the SEC had to do was casually mention that it was thinking about starting its own channel, and their network partners jumped in with buckets of money.
The SEC recently signed a pact with ESPN that will bring in $2.25 billion to the conference over the next 15 years. Combined with a renewal of their CBS contract, that means that the SEC will bring in $205 million a year in TV revenue.
It's not just the increased revenue stream that is important for the SEC. They are now the crown jewel in the WWL brand for college athletics. Get used to being inundated with promos for "The SEC on ESPN,"
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It’s not just the increased revenue stream that is important for the SEC. They are now the crown jewel in the WWL brand for college athletics. Get used to being inundated with promos for "The SEC on ESPN,"
Will USC be sad?
by Sailor Ripley on May 15, 2009 4:28 PM CDT reply actions
Maybe, in the spirit of conference unity, UT will share some of its facilities, programming, and revenue streams with the rest of the Big 12?
by TaylorTRoom on May 15, 2009 4:44 PM CDT reply actions
Maybe, in the spirit of conference unity, UT will share some of its facilities, programming, and revenue streams with the rest of the Big 12?
Sure.
About the same time Mike Leach starts running the Wishbone.
by srr50 on May 15, 2009 5:10 PM CDT reply actions
How much does the Big 12 get from its non-ABC contract? Per the linked story, CU got $5.7 million last year from football, and $2 million from basketball. They said the Big 12 distributed $113 million overall. How does that compare to the Big 10’s contracts- their ABC cut, and their $66 million from their network? Basically, I’m asking where the conference is with respect to its peers.
by TaylorTRoom on May 16, 2009 4:08 PM CDT reply actions
This would be a good time for the Pac Ten to realize how much more marketable their conference would be if they cannibalized the biggest schools in the big 12 south and cut some of their lesser lights.
by anonymous on May 16, 2009 4:33 PM CDT reply actions
With all this money potentially floating around, how about we just drop all the talk about comparable peer institutions and just go and join the SEC, along with OU and A&M, and turn that conference into the first super conference, a conference with no more gimme games.
Either that or UT could isolate itself and attempt to steer as much of the Big12 money it generates back to itself, as it is doing now, but, in the near future, it maybe doing so in a conference which maybe on its last legs and which may come to lack the ability to generate true fan interest in the coming new age of media saturated, overhyped college ball.
The other options don’t seem to be much better. Both the B10 and the PAC10 are just too damn far away and in the B10’s case, it is also too damn cold and it’s girls are, in general, too damn ugly for it to be conference I’d ever want to be apart of. If I want to go see ugly ass, masculine looking cheerleaders who look like the type of girls who don’t bother to shave their armpits, then I can just go home to the wife, or go hang out near a philosophy department on some campus. I sure as hell on don’t need to be seeing any of them while I’m sitting back, attempting to relax, and trying to enjoy my favorite past time in the fall. Compared to the kind of cheerleaders typical of the B10, I’d almost rather see Aggie milk men yell leaders. At least they always manage to give me a chuckle or two.
by gravitational pull on May 16, 2009 5:45 PM CDT reply actions
I’m trying to figure out where the value is in UT Bevo-D broadcasting that the Big 12 wouldn’t own if they set up their own network. If a Big 12 network were started, wouldn’t they automatically own UT girls volleyball games, for example?
Does UT own the broadcasts of pre-Big 12 games?
by TaylorTRoom on May 16, 2009 6:31 PM CDT reply actions
I’m trying to figure out where the value is in UT Bevo-D broadcasting that the Big 12 wouldn’t own if they set up their own network. If a Big 12 network were started, wouldn’t they automatically own UT girls volleyball games, for example?
The idea of a Big 12 Network isn’t getting off the ground right now. The Big 10 had the strongest base of any conference (in terms of potential sets of eyes in front of the television)and they had a very hard time getting clearances to begin with. They are doing fine now, but the Big 12 would have an even tougher time getting cable system clearances out of market.
I don’t know if there is anything written in the Big 12 bylaws about ownership of games when it comes to a regional network. I do know that Texas has done its homework, and they believe that they are one of a handful of schools that could make a school channel viable.
In order to work it would have to be offered on a basic tier and would have to be at about the price of BEVO-D (with a ceiling probably of $9.95 a month).
Obviously the number of live events in football would be next to nothing — but the school would have replay rights with our current vendors.
Basketball is a little different. ESPN essentially controls the Big 12 broadcast rights, and they get to pick a total of 95 games over the year to control
The basic breakdown is:
ESPN, ESPN2, ABC, CBS 43 games
ESPNU, ESPN360.com 20 games
Big 12 Network 32 games
Each Big 12 school retains the media rights to all men’s basketball games not selected for telecast by ESPN. These are already marketed through ESPN but could easily be taken over by the school. They could be packaged with the coaches’ shows as well as internet and radio rights for a multi-tier sponsorship.
UT obviously would have a deeper selection for baseball and women’s basketball.
I think that the concept behind a Longhorn Channel would be built around a few live events from the major sports, various live events from the other sports, and then a boatload of “insider” material — coaches’ shows, features on players, repeats from the archive of great games in the past, etc.
The key of course is keeping the price point at a reasonable rate for a first tier cable or satellite system.
by srr50 on May 16, 2009 8:39 PM CDT reply actions
Terrific ideas. I always carry out your suggestions and implement them.
by music on Aug 13, 2010 12:29 PM CDT reply actions

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