March Madness AKA The Duke Invitational enjoyed its best Sweet Sixteen ratings in five years, with Duke's 78-71 win over Baylor leading the way with almost 14 million viewers for the Sunday afternoon telecast.
The Blue Devils win drew 13.8 million viewers, 3 million more than last year's North Carolina vs. Oklahoma Elite Eight contest.
More viewers tuned in to watch Duke beat Baylor in the Elite 8 than watched the 2010 Orange Bowl.
CBS won all of the time slots that it aired games in from Thursday through Sunday, with Thursday's late action -- highlighted by Kansas State's double-overtime victory over Xavier -- getting 11.3 million viewers.
Other ratings winners for CBS included Michigan State's win over Tennessee that drew 10.4 million viewers, while West Virginia's elimination of Kentucky was seen by 12.1 million.
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