New Nike-Tiger Woods Ad
by srr50 on Apr 7, 2010 7:37 PM CDT
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PrintIt's going to run the next couple of days on the golf channel and ESPN in connection with their Masters coverage.
And its a little bit creepy.
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I saw that while watching the Golf Channel with the sound off. I was confused.
by dick on Apr 7, 2010 8:08 PM CDT reply actions
I couldn’t care less who Tiger sleeps with, but using your dead father as part of your image rehabilitation is pretty…. something.
by misterloki on Apr 7, 2010 8:33 PM CDT reply actions
That’s about as cynical and manipulative as it gets.
His PR advisors are horrendous.
by Scipio Tex on Apr 7, 2010 8:57 PM CDT reply actions
AD FAIL. Complete misread both by Nike and his inner circle.
by Vasherized on Apr 7, 2010 9:33 PM CDT reply actions
It should have ended with Tiger saying “Everything is in the police report.”
by nordberg on Apr 7, 2010 9:45 PM CDT reply actions
I can tell you want he was thinking. Watch me on Oprah to find out!
by Rachel Uchitel on Apr 7, 2010 9:57 PM CDT reply actions
All this won’t matter if he goes out and shoots 66 tomorrow.
by dick on Apr 7, 2010 10:08 PM CDT reply actions
I have no doubt that we will see the cold-blooded, single-minded Tiger we have seen before.
And after watching that I have no doubt that he is still being enabled by Nike and the other gatekeepers.
by srr50 on Apr 7, 2010 10:13 PM CDT reply actions
whore. who can play golf better than anyone. but this is the definition of whoredom
by texastough on Apr 7, 2010 10:16 PM CDT reply actions
After watching that I want to point to a doll and show the detective where Tiger touched me.
by texoz on Apr 7, 2010 10:26 PM CDT reply actions
Tiger may be whoring out his father to rehabilitate his image, but I think it’s a brilliant piece of marketing on Nike’s part. The majority of the general public will view it as Tiger’s beloved “Pop” playing the part of his conscience, presumably as he did when he was alive during Tiger’s success. It tries to frame Tiger as a kid who let his father down and who has to answer to his memory, which is deemed to be more demanding and important than that of his fans.
I’m not saying I agree with it, but I think it’s going to resonate with most people, and that’s really all that Nike and Tiger are looking for.
by Cricketslayer on Apr 7, 2010 10:38 PM CDT reply actions
That’s sickening…we can blame it on the PR folks Scip but he’s a big boy and he knows what he is doing. I didn’t really give a flying fuck about all of this until now but I hope that mf’er finds my pull hook and gets laughed off the fucking course (not holding breath)
by killer on Apr 7, 2010 10:43 PM CDT reply actions
Well, people are talking about it. A lot.
by Sailor Ripley on Apr 7, 2010 11:03 PM CDT reply actions
Another bimbo eruption today for the King of Bareback – he was ALLEGEDLY banging someone that lived in his Orlando neighborhood at his home. If true, I wonder if he had already confessed it to Elin.
Fucking some strange from the neighborhood at your home is about as bad as it gets. Wait, maybe that means we’ll find out next week that he was banging some married celebrity or – GASP – that there is a sex tape documenting him deep dicking some 17 year old high schooler..
by sizzlechest on Apr 7, 2010 11:11 PM CDT reply actions
“Tiger will do more than any other man in history to change the course of humanity.”
You mean playing to the conscience of a man who made this quote?
Tiger is a despicable human being and this fraud known as Tiger Inc. has gone on for far too long and anyone with half a brain knows it.
by Groundhog Day on Apr 7, 2010 11:34 PM CDT reply actions
Contrast that ad with this more straightforward statement of Billy Payne, a true Southern gentleman and a man of the old school:
by GigoloJoe on Apr 8, 2010 7:41 AM CDT reply actions
The youtube comments are pretty money, imo. I find they amuse and pander to one’s grammar ego more than usual.
by Doperbo on Apr 8, 2010 7:53 AM CDT reply actions
Tiger’s dad as his conscience is pretty amusing. The old man was just as bad a philanderer as Tiger is. He probably would have been ten times worse if he had the opportunities that Tiger has.
by hodad on Apr 8, 2010 9:08 AM CDT reply actions
As if there was any human being on this planet who thought he was something other than a miserable, worthless sack of shit, this commercial nuclearblasts that thought in to outerspace.
by ransomstoddard on Apr 8, 2010 9:18 AM CDT reply actions
I found it to be a distasteful exercise in pandering and a superficial display of public “atonement.” At the same time, it will probably be effective in re-capturing the hearts of the average bandwagon Tiger fan.
I wonder if it was Nike or Tiger’s image management team (i.e. Ari Fleischer) calling the shots on this.
by Levander Williams on Apr 8, 2010 9:21 AM CDT reply actions
The public’s fascination with this story is more disgusting to me than Tiger’s romps.
by Matt Cotcher on Apr 8, 2010 9:26 AM CDT reply actions
Wow.
Jeebus.
I’ve seen some craptastic PR since I started working in DC, but that’s just otherworldly in it’s awfulness.
There is only one way to do this that works:
1. Admit you were wrong, without justify your behavior at all.
2. Apologize until you are blue in the face, do it some more.
3. Show success in your chosen enterprise.
4. Change your ways.
Anything else always ends in failure.
by Bateshorn on Apr 8, 2010 9:30 AM CDT reply actions
Bates,
I don’t see anywhere in your 4 Step Accountability Action List, that allows for the “deep dicking” of strange. I fear this policy doesn’t have legs.
Speaking of not having legs, I’m pretty sure Tyg would fuck Boxing Helena too.
by magnusbleuveigner on Apr 8, 2010 9:40 AM CDT reply actions
If it were my commercial, I would have had him going through his phone, deleting certain numbers, and keeping others. And then buying a second phone.
by Wyatt on Apr 8, 2010 10:03 AM CDT reply actions
I just stuck my head out the window and screamed "I’m mad as hell, and I’m not going to take it anymore!!"
by Art Vandelay on Apr 8, 2010 11:33 AM CDT reply actions
When will Kanye West declare that Tiger Woods hates black people?
by Groundhog Day on Apr 8, 2010 2:04 PM CDT reply actions
As for the PR aspects of this, it’s incredibly amusing to me that Ari Fleischer could find employment anywhere doing image management.
Kobe Bryant created the template for how to get over these kinds of scandals and his perceived offense was much worse. Put your head down, play really hard, weather the attacks, pay off various skanks, and win your way back into the public’s good graces.
by Scipio Tex on Apr 8, 2010 3:10 PM CDT reply actions
Re: Kobe’s damage control plan – don’t forget to buy the scorned wife a big-assed diamond ring.
That helps, too.
by Levander Williams on Apr 8, 2010 3:15 PM CDT reply actions
By the way, the ghost whisperer is -2 (three off the lead) after an eagle on #8, so it looks like he’s decided to show up.
by Levander Williams on Apr 8, 2010 3:19 PM CDT reply actions
Changing your ways doesn’t mean staying married: Either stay married and keep your peccadillo’s quiet, divorce your wife and tap as much ass as humanly possible, or stop fucking around.
But for god’s sake, stop hitting on cocktail waitresses in front of half the gallery at the 17th Hole.
by Bateshorn on Apr 8, 2010 4:02 PM CDT reply actions
Nike today announced that they will make a personalized ad to make it look like the late Earl Woods is talking directly to you.
by Varsity on Apr 8, 2010 4:47 PM CDT reply actions
We’ve scheduled a seance for tomorrow in the main conference room at BC worldwide headquarters. Nike is sponsoring.
by Sailor Ripley on Apr 8, 2010 7:37 PM CDT reply actions
They should’ve made a commercial in which Tiger has pooper sex with Joslyn James as she holds up a sign that reads “I represent values.” I mean, it would’ve been honest… and she’s hot.
by MaduroUTMB on Apr 8, 2010 10:38 PM CDT reply actions
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