Recruiting, Demographics, The Longhorn Network

According to Nielsen here are some of the key Texas markets

1. Dallas-Ft. Worth
2. Houston
3. San Antonio
4. Austin

Those markets held steady in terms of size from 2008-09 to 2009-10.

The fastest growing TV market in the US?

Waco-Temple-Bryan — moved from #94 to #89 in one year.

No question College Station is booming, but don’t TV markets define themselves narrowly, like city population? Are suburbs fully accounted for? The City of San Francisco only has 700,000 people. The Bay Area has 10 million. How exactly does one define Houston or Austin?

Waco-Temple-Bryan

The Army is making a multi billion dollar investment in Fort Hood. There is a river of money flowing into Temple and Killen, and with USACE going from hard bid to design build at Ft Hood, most of the prime contractors are out of state, and quite a few are bringing in tier two contractors from out of state.

That is a lot of people moving into that area.

The infrastructure build ups in San Antonio and El Paso (Fort Bliss) are even bigger.

Big fan of the potential in the Longhorn Network. I will say that I shudder a little hearing that Plonsky is involved.

Bill Byrne is impressed that you correctly linked all those sites in a post, given his much lower hyperlink success rate. Or put another way:

Anybody who has the no guts to correctly use that many hyperlinks needs to have his ass kicked.

It’s the business of building idols.

But is it fair?

Soo… they will or won’t air reruns of “The Mike Williams” show?

I hope not.

So what’s our plan to get a weekly 30-minute Barking Carnival show on the LHN?

I recommend the weekly half-hour show be titled The Daily Barking Carnival Hour.

I’m going to throw in Colorado as a “key Texas market” too. Hell it seems like half the state has moved here already and the other half spends the winter in Vail. After the first day of ski season we have a thousand Texans sitting in hospital rooms and ski lodges with torn ACL’s. They have nothing better to do than watch the Longhorn network.

I can’t wait for my $.03 a month Longhorn network, then I can jettison my $5/per month College sports package filled with crap about Florida, LSU and Oklahoma that bores the shit out of me anyway.

Too many links. Are you trying to put nickel rover out of a job? Can somebody just summarize it for me in 140 characters or less?

Thanks!

Vash:

Summary: “Let the big dog eat.”

The potential for the Longhorn network is awesome. Down the road it might even provide a framework for packaging live football and basketball game content (why should the horns let bb negotiate tv deals?). A BC written show would be pretty cool but would probably be too outrageous for UT officials. The key thing is UT has to bring in somebody awesome to run the network, it would a tragedy to have somebody like Bill Little head it up.

Here is my take on the longhorn network.
Where do I sign
What do I pay
When do I get it…

And btw I want every game, and I mean every game that the longhorns play to be on this network. I am tired of paying Pay per view for games that other people consider inconsequential. I want to watch all of them dammit!

This piece assumes that lower- and middle-class African American households will purchase a (most-likely) separate subscription to the Longhorn Network. Middle-class, perhaps. Lower tiers of the socioeconomic scaffold, most likely not.

PRIZM -
 
The lower middle class are the largest consumers of fast food, cable television, and popular culture on the planet.

Content is no problem, they can always do promo pieces for all the other schools in the UT system. Give those 10%ers options.

If anyone wants to scream about fairness, note that UT offered A&M the chance to partner in the channel, but the DumbAgs declined.

No question College Station is booming, but don’t TV markets define themselves narrowly, like city population? Are suburbs fully accounted for? The City of San Francisco only has 700,000 people. The Bay Area has 10 million. How exactly does one define Houston or Austin?

Scip: They are defined by their DMA — Designated Market Area — which is a broader geographic than just the city limits. For the most part, the metropolitan areas correspond to the standard metropolitan statistical areas, and if the surrounding counties are serviced by the major city’s broadcast media, they are part of their DMA. For Instance as you said, San Francisco has a population of 700,000 but their DMA is #6 overall at 2.5 million households. In broadcasting,the areas do not overlap, and every county in the United States belongs to only one DMA.

Austin has just under 700,000 households, which at 2.5 persons per household puts the potential audience at approximately 1,750,000.

Dallas has 2.5 million households, Houston 2.1 million and San Antonio 830,000 households.

What about the NCAA? I can just see them instituting some moronic rule limiting exposure ala the Coach in Waiting rule. It’s not fair to the others!

If so, I hope some of those crack attorney’s we spit out open a can of Whoop-Ass on them.

Then again, I’m sure DeLoss has examined that scenario. Hasn’t he?

“So would I, if I were Parmenion.”

Would Bill Byrne have won the battle at Issos?

I doubt a cable provider outside Texas/Big XII-2 will carry the LHN. So, it probably won’t do me any good. I’d like it to be available via the internet … like ESPN3. No doubt there are many of us who would gladly pay.

I’d like it to be available via the internet … like ESPN3. No doubt there are many of us who would gladly pay.

No doubt. Every athletic facility on the UT campus is already wired for video streaming.

“I doubt a cable provider outside Texas/Big XII-2 will carry the LHN.”

I know, right?

Everyone’s a millionaire when it comes to pledging.

This LSN has great potential, but I want to see if reality will meet expectations when the network kicks off. I think we should ally with TXCN and run weather/ news half of the time (for the women and elderly).

No doubt. Every athletic facility on the UT campus is already wired for video streaming.

Including many dorm rooms, if Scipio is to be believed.

Bite your tongue, Fevrier!

Though some women may not like sports, others do, and I am one of them. Recruits’ mothers are probably very interested in watching the games of the schools their sons and daughters are considering, as well.

I can’t wait for the Longhorn Network. Unfortunately, only the Big Ten Network and the blanket packages are available on our cable to date.

Hook ’em!

Damn you Fev and your negativity. If nothing else, Bevo TV gives me something to pack bowls and fall asleep to. God bless, DeLoss.

“And btw I want every game, and I mean every game that the longhorns play to be on this network. I am tired of paying Pay per view for games that other people consider inconsequential. I want to watch all of them dammit!”

Some Gator games are still pay per view even though they have the “Gator Network”. But they replay the whole game the next morning….

I would imagine Texas would do something similar.

Other than the sports content, what the RTF school and the Longhorn Network and could do together intrigues me. Whether it be televised lectures or RTF school produced programming about items in our various University Museums, historical series, or other relevant content, the network, esepcially during the summer and other slow sports periods could conceivably put out some interesting content.

This will help lift that school’s ranking (and thereby the rest of the University’s), increase our leverage to get high quality musuem pieces and speakers, and increase our abilty to place alumni into the media to continue the vast conspiracy to promote the University at the expense of A&M and OU.

It seems like you want to promote not just UT sports but also the brightest stars in UT academic excellence, Austin, Central Texas, and Texas (the state). There are lots of opportunities for joint ventures to spread the risk/cost. You could have series/specials on the Austin music scene, Austin indy movie scene, 6th street, SXSW, local artists, local hi tech center. You could have a Cribs like series on Tex-ex’s who have made it big in sports (and outside of sports for that matter).

This is a bug that moves….It’s got all kinds of possibilities.

Not to mention the incredibly valuable experience (and cheap labor) RTF majors would gain from working on the LSN…under the watchful eye of someone likely very expensive of course.

The favorable demographic trends that favor Texas recruiting have, if anything accelerated since I discussed them last because of the nation’s economic collapse and Texas’ adherence to reasonably sane governing principles.

With the exception of education. But that has nothing to do with student athletes, so we’ll leave that aside.

As a native Austinite, I define the Austin metroplex as SOUTH of the Williamson County line, but that’s just because I hate Williamson County.

I wonder what the policy would be about offering a free subscription to potential recruits.

… or free hookups to Texas high schools … in the interest of furthering higher education, of course.

Free hookups for high schoolers is nothing new.

“Free hookups for high schoolers is nothing new.”

  Thank you, thank you. I’m here all week!

java, now that’s a handle I haven’t seen in a long time. I remember you from back in the 360/Go Big XII board days. Glad to see you around.

“java, now that’s a handle I haven’t seen in a long time. I remember you from back in the 360/Go Big XII board days. Glad to see you around.”

Yeah, me too. I just forgot / never knew java was female.

The BTN is horrendous outside of fall Saturdays and random replays during the summer. Does anybody honestly think the avg. viewer will give two shits about non-Football/Bball UT programming?

An entire conf. network would do much better imo. In fact, an entire conf. network without UT would do better than an individual Longhorn Network.

Redonkulous outlines the scenario where the Longhorn Network is a combination of BEVOD & Public Access programming. The most intriguing programming that’s not already televised is baseball. Outside of that, I’m unsure about the value beyond what’s already available on TV and the web.

The most intriguing programming that’s not already televised is baseball. Outside of that, I’m unsure about the value beyond what’s already available on TV and the web.

The value will be determined by several factors — for instance the price point — which I assume will be reasonable. I also assume that there will be a push for more “insider” programming, maybe weekly shows with coordinators, player features, classic games (with commentary from players of that era) etc.

In-state you push to be part of the premium sports tier packages in order to get a premium price. I imagine out of state the marketing will be towards getting clearance on more basic tiers to simply expand the brand.

I was thinking about this in the shower yesterday and my thought was we should offer to simulcast all our ABC/ESPN/Fox games on the longhorn network. Make the audio craig way instead of their announce. Play all the commercials and promo’s that abc/espn/fox are playing. It’d be like when a monday night game is on ESPN and in the local market they play that game on an over the air channel- complete with all the advertisements and revenue to the rights holder.

I’d watch this game over ABC, and I don’t see what ABC loses out on. Sweeten the deal with free advertising in some manner of partnership. Seems like a win/win and would get us higher up the cable tier package.

Make the same deal for basketball. It adds viewers and interest not at the expense of the rightsholders, imo.

So much could be awesome about this network, but I’m betting it kind of sucks.

http://kurtis9crane.jimdo.com/2010/06/24/buenos-aires-holiday-apartments/