Bevo Gets Into the Energy Business
by srr50 on Jul 26, 2010 7:14 PM CDT
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PrintWhenever the Longhorn Sports Network is up and running, UT would appreciate it if you would use Texas Longhorns Energy to power up your HDTV.
UT has entered into a 6-year agreement with Dallas-based Branded Retail Energy to use the Longhorn brand to sell consumers electricity and natural gas in deregulated markets. The program will be promoted via in-stadium signage, program ads, as well as Web, TV and radio advertising.
UT will receive a cut from every new energy account, while customers will get incentives such as Longhorn merchandise and ticket discounts.
Branded Energy CEO Jason Helms says that Texas Longhorns Energy will be 100% renewable, and added that Texas was a natural to be the first University to allign with an energy producer.
"Everyone loves their college experience or at least has a favorite college, and here UT is at the top of the heap, so that’s where we started," said Helms.
The Longhorns probably will not be the only major program to look at synergy energy deals. Fourteen other states are have some form of dergulated energy, including such Big 10 states as Illinois, Pennsylvania and Ohio.
Deregulated energy in Texas is a crowded niche with over 50 competitors already in the marketplace, but Bevo has decided to get into the electric power supply business and will be advertising this new service in DKR this fall.
You just won't be able to buy it here since Austin is not deregulated.
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no energy in Texas can be guaranteed to be 100% renewable.
by fear_the_cow on Jul 26, 2010 7:36 PM CDT reply actions
“no energy in Texas can be guaranteed to be 100% renewable”
you are right, I am not sure how these companies can keep selling it that way. You get what the grid gives.
by dick on Jul 26, 2010 8:45 PM CDT reply actions
My first thought was, closetojumping is behind this.
by Vasherized on Jul 26, 2010 9:44 PM CDT reply actions
this is ridiculous. The point of educational institutions is not to take advantage of their tax exempt status to make shit-tons of money
by wisconsinhornybadger on Jul 26, 2010 10:42 PM CDT reply actions
I’m not sure if you’ve been paying attention to the economy, but universities across the country have had their budgets slashed and have been cutting staff. Even the best public schools in the country are hurting. Any way they can reasonably raise money to further their objective of education at a reasonable cost is fine with me.
by sessamoid on Jul 26, 2010 11:54 PM CDT reply actions
It is shocking how many people honestly believe the claims of “100% renewable” in electricity marketing.
It’s almost as many who believe that electricity can be stored in big batteries.
by Levander Williams on Jul 27, 2010 9:03 AM CDT reply actions
So, they’ve found a way to make what comes out of Bevo convert to energy? Renewable, indeed.
by Matt Cotcher on Jul 27, 2010 10:53 AM CDT reply actions
Does the revenue from this go to the Athletics department or the University?
by Wtfbbq on Jul 27, 2010 11:49 AM CDT reply actions
How many other schools besides A&M and UT-Auston are doing htis?
by Ag_in_TX on Jul 27, 2010 12:03 PM CDT reply actions
Aggie Energy is as renewable as Aggie Coaching Contract.
by Magnificent Bastard on Jul 27, 2010 12:25 PM CDT reply actions
Odd choice of UT. This seems more like the scams Ag and SEC fans would fall for.
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