Beebe’s 10
Thanks to @maninblack for tracking down the story that Dan Beebe has hired Austin-based firm GSD&M | idea city to help, like, figure out just what the hell this conference is and what to call it.
"We’re looking at how we position ourselves, our name and whether we need a name change," Beebe said.
If you follow along with these things, you know that the Big Ten recently Zook'd the pooch on their attempt at re-branding, re-logoing and so forth by giving their new divisions goofy names, coming up with a milquetoast logo and producing a slate of trophies and awards that has more hyphens than a Mack Brown Depth Chart.

You're fired.
Idea City began working on the Big 12 project during the football season and sent its staffers to several games to interview fans.
I wonder if they hit the Texas FAU Game. I think there were some fans at that game.
Of course the Big Ten has said that no matter how goofy it is to have some number of teams greater than 10 and continue to call itself the Big Ten, that's just what it will do, because they have tradition, though Jim Delany did mention something about re-convening the Delany-Gee Big Ten Branding Sub-Committee.
In determining new name options for the Big 12, the agency is expected to look at monikers that don’t include a reference to the number of teams in the conference. But they’ll also consider keeping the current name.
And that is where you, Barking Carnival-goers, come in.
Monikers.
We had fun doing this with the Cluster-Flux once a while back.
What do you think we should call this unholy alliance of Texas TV sets?

This was funnier when we had a competitive football team.
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I missed all that Big Ten stuff. That was for real?
Beebe is becoming a bit of a caricature isn’t he? How long does this conference last?
by Juan Beniquez on Dec 28, 2010 2:29 AM CST reply actions
Yeah that Legends/Leaders thing is just flat embarrassing. Don’t see it lasting unless the conference leaders (legends?) drag in their Midwestern hooves.
I’m expending zero concern re the B12 moniker; by the time they come up with something catchier the conference should be dead. Waste of time. But it keeps Dan busy, so have at it.
by Black Scholes on Dec 28, 2010 2:35 AM CST reply actions
I think we should call ourselves the Big Tards. And then run around in big inflatable helmets and clown shoes, and call it “punky pop art”.
Naw I dunno. But I’m pretty sure you’d need the most soulless advertising exec in the biz to be able to come up with a decent name for this uninspiring twaddle-conference.
Actually on second thought? I like math. I like simplicity. Let’s have the Big Numbers just trade Twelve for Ten and stop spitting in the face of every math teacher ever.
by Dagga Roosta on Dec 28, 2010 4:02 AM CST reply actions
Given past results, it should be:
OU Championship Series & Texas Conference
May we soon deserve a better name.
by LurkerintheDark on Dec 28, 2010 4:03 AM CST reply actions
I think Cluster Flux is actually a better name for the conference than it was for the formation.
by Nobis60 on Dec 28, 2010 4:52 AM CST reply actions
Ten Is A Magic Number, Yes It Is, Oh Yes It Is Conference
by Mr. Effing ESPN Consultant on Dec 28, 2010 8:33 AM CST reply actions
OU, Texas, and the Cling-ons
The Terminal 10
Confederation of Schools Who Can’t Yet Do Better
by NateHeupel on Dec 28, 2010 9:05 AM CST reply actions
Hey, Don’t Forget About Us Conf.
Terminal Ten is good.
by saveus from mackdavis on Dec 28, 2010 10:13 AM CST reply actions
The ESPN 10.
After all, why not give a little love to those that brought us this aborted fetus of a conference?
by TexanNick on Dec 28, 2010 10:15 AM CST reply actions
The Southwest Conference
The most depressing suggestion yet.
by Phenomenal Smith on Dec 28, 2010 10:41 AM CST reply actions
Can we piss off the BIG 10 and call it:
THE REAL BIG 10 (with 10 teams not 12)
by Memphizbell on Dec 28, 2010 10:43 AM CST reply actions
“The Best Reason for UT Fans to Support a Playoff Conference”
or
“The At Least We Have a Great Basketball Conference”
by EarlCampellsSausage on Dec 28, 2010 11:28 AM CST reply actions
The Until the TV Contracts Underperform Conference
by I Must Be Old on Dec 28, 2010 11:56 AM CST reply actions
The Transitory 10,
or alternately (and alternate-lifestyle-ly),
10 in Transition,
or
3T (as in, Ten Teams Transitioning — Treading-water works too).
Automatic Qualifier Preservation Society, while accurate, just doesn’t roll off the tongue.
But wait, there’s more! If you order now you also receive The TV10, The League of Extraordinary Gentleness, and Soon to be ForgotTen, all for one low monthly payment …
by LongHornedFrog on Dec 28, 2010 12:55 PM CST reply actions
In that portrait above, nobody’s sitting by Rice.
by parlin on Dec 28, 2010 2:33 PM CST reply actions
Baylor and SMU look like they’re about to throw down.
Red Raider man is ready to pop a cap in someones ass.
The A&M guy looks like someone just insulted his pride.
Rice looks scared because Arkansas is about to eat him.
TCU wants to rape someone in the crowd.
And the Longhorn is saying, “I really didn’t want to take this picture.”
by Eric Murtaugh on Dec 28, 2010 2:47 PM CST reply actions
let’s get sponsored!
Little Caesar’s Conference
Southwest Airlines Conference
Phillips 66 Conference
Big Borthers Big Sisters Conference
by godzillatron on Dec 28, 2010 2:51 PM CST reply actions
Force 10 from Navarone?
or
Force 10 from near Navasota?
Force 10 without pantalones?
by Art Vandelay on Dec 28, 2010 3:05 PM CST reply actions
Damn! There are some really good suggestions here.
Maybe we could start up our own affiliated Bowl Game, too.
The GeeWhiz® IMD Bowl.
by LurkerintheDark on Dec 28, 2010 3:14 PM CST reply actions
The old Big 8 used to be affectionately known as the “Big 2 and the Six Dwarves.”
Whatever, just come up with a name and Stoops will own the next incarnation, too.
by ponderos on Dec 28, 2010 3:29 PM CST reply actions
Conference Ten
The Conference Ten
The Conference of Ten
The Variable Ten Conference
Conference Decagon
The Decagon
The Decahedron
I’m starting to feel like Bubba reciting all the different ways to prepare shrimps!
by dasmithjones on Dec 28, 2010 4:05 PM CST reply actions
OU and Nine Teams They’ll Be Fucking Over By Hook (On The Field) or By Crook (BCS Standings).
by NateHeupel on Dec 28, 2010 4:26 PM CST reply actions
The Take a Coordinator, Leave a Coordinator Conference?
by burntorangejuice on Dec 28, 2010 5:00 PM CST reply actions
How has OU fucked anybody over by crook, Nate?
And phrase your answer in the form of an OU fan, not a UT plant.
by ponderos on Dec 28, 2010 5:31 PM CST reply actions
Ponderos, It’s possible to not be a total asshole to fans of another team and not actually be a secret fan of that team. Crazy, right?
by bigdukesix on Dec 28, 2010 6:55 PM CST reply actions
ponderos -
Seriously, if you want to hang out here, stop being a knucklehead.
Does this latest piece by Nate strike you as one penned by a UT plant?
http://boomerandsooner.fantake.com/2010/12/27/returning-to-the-wide-world-of-sports/
Stop being a fuckstick or I’ll put you back in the spam filter.
by Sailor Ripley on Dec 28, 2010 8:33 PM CST reply actions
Just use the symbol that Prince used to have. The conference formerly known as…
by Gate_of_Horn on Dec 28, 2010 10:28 PM CST reply actions
I vote for The Zombie Nation Conference.
Perhaps Idea City will be struck by the same kind of inspiration that spawned “We’re Texas”, which I believe came after “We’re Texas Tech.”
by Juice on Dec 28, 2010 11:25 PM CST reply actions
@Gate_of_Horn – I actually meant to add the glyph to the original post.. Damn it!
by Sailor Ripley on Dec 29, 2010 1:35 AM CST reply actions
The Decadent Conference.
Get it? Deca? Power of 10?
Ha ha ha ha! Ha ha ha ha!
by Ag_in_TX on Dec 29, 2010 9:15 AM CST reply actions
M.A.D. Mutually Assured Destruction Conference
by elcapitan on Dec 29, 2010 10:27 AM CST reply actions
3rd Coast Conference
South Central Conference
Tornado Alley Conference
Gulf-Plains Conference
I do not envy GSD&M.
by texasengr on Dec 29, 2010 1:04 PM CST reply actions
I wouldn’t care if they renamed it the Southwest Conference but it would be a little ridiculous with Kansas, Kansas State, Missouri and Iowa St. nowhere near the southwest.
My suggestion: Prestige Worldwide
by maninblack on Dec 29, 2010 1:19 PM CST reply actions
maninblack and sports purgatory have the right idea
by Bob on Dec 29, 2010 2:07 PM CST reply actions
my suggestion is to add tcu and rice, and to continue to call it the big 12. it would add two large tv markets, and require no name change.
by richard e. collins on Dec 30, 2010 8:34 AM CST reply actions
steve,
Based on Big 12 records, I’d think you meant University of Oklahoma @ Austin + 8.
ponderos,
How do you fuck someone over on the field? You beat them. Unless it’s midnight and there’s no one around. Then you just need a blanket, a spotlight and camera, and some KY.
I can have a little fun by simultaneously insulting the utterly corrupt BCS system that one might call CROOKed, and poking fun at our backdoor entrances into the title game via the fact that OU has won both of the last 3 way ties in the division.
Holy shit, man. Did you read 1984 and think “Man, those thought police are the shit. I hope I can get THAT job someday”?
by NateHeupel on Dec 30, 2010 1:58 PM CST reply actions
“Of course the Big Ten has said that no matter how goofy it is to have some number of teams greater than 10 and continue to call itself the Big Ten, that’s just what it will do, because they have tradition”
http://storiesofusa.com/images/first-american-us-flag-1777.jpg
By that logic we should be flying this flag in our front yard.
by Utomlinson on Dec 31, 2010 12:18 PM CST reply actions

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