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Homerism Clause In Longhorn ESPN Contract?

At least that's what the Longhorns' ability to potentially sack on-air talent that doesn't suit the Bellmont narrative suggests.

Star-divide

This is the relevant passage in the IMG contract obtained by the Austin American Statesman:

...in the event that UT reasonably determines that any on-air talent does not reflect the quality and reputation desired by UT for the Network based on inappropriate statements made or actions taken by such talent and so notifies ESPN, ESPN will cause such talent to be promptly replaced (and will in any event no longer allow them on air following such notice).

Basically, Texas has a kill switch. I'm sure this will not influence an analyst's ability to speak about games truthfully in any way.

Not so, says ESPN spokesman Josh Krulewitz:

This is not common in ESPN agreements because this UT network is so unique/new for us ...The provision does not allow for random replacement of commentators or reaction to critical comments... it's more about potential situations where a commentator makes completely inappropriate comments or gets involved in inappropriate actions."

Sounds reasonable. Except that it's not common because disciplining ESPN personnel who do stupid things is implicit in any agreement and expressed in ESPNs own contracts with its talent under morals clauses. This provision isn't to cover announcers who are found naked in a Chuck-E-Cheese foam ball pit. It's to give us potential control over the message. I'm glad Krulewitz clarified that we can't randomly replace on-air talent by drawing lots and acting out scenes from The Deer Hunter though.

The contract further stipulated some unusual suggestions for analysts.

- From now on, Longhorn interceptions will be referred to as antipodal completions.

- Longhorn fumbles are to be called coerced sharing opportunities.

- Punts will be called field position mega-game changers!

- Losses will be called "opportunities for growth and self-reflection." A loss to Rice should be called "Double plus many opportunity for growth and self-reflection."

- All early entrants to the NBA Draft will be compared to Michael Dell dropping out of UT to start a computer shop.

The contract also, unusually in my opinion, suggested verbiage for any Mack Brown sideline shot. Some examples:

"If my son wasn't intensely interested in Broadway theater, I'd send him to play for that man right there."

"I don't like hyperbole but George Washington and Genghis Khan couldn't touch this man's natural leadership on their best day."

"Mack Brown is both a legendary football coach and, according to word on the street, a skilled, sensitive lover."

"Pardner, do Longhorns fans know how good they have it? Woooo Daddy! I'm telling you!"

**

During football and basketball season, much of the Longhorn Network's programming and potential appeal will be pre and post game analysis/highlights/player interviews/press conferences rather than actual game broadcasts. There's an opportunity for content and substance well beyond an organized stadium cheer.

Is it good for Texas to control our on-air product? Certainly. I'd like much of our programming to be an extended infomercial.

But does potentially shielding us from objective or even critical commentary serve our long terms interests best when things are rotten in Denmark?

I'd like your thoughts. Peter Bean also has a more educated and nuanced view than my own here.

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Clearly, controlling the message is beneficial to the long term survival of any institution or government

by Thomas Freidman on May 4, 2011 3:47 PM CDT reply actions  

PB has a pretty good breakdown of it on BON. His reasoning for such a clause (from UT’s perspective) is that the University has different interests than the mouse house owners of ESPN. His example of UT firing someone that ESPN wouldn’t was perhaps if good ’ol boy Bob Griese was calling a game and made some derogatory comments akin to his Nascar-Taco one. A rep for the University is different than a rep for ESPN, in theory.

I thought they were good points, but I can’t imagine this not affecting the analysts’ comments a little if not a lot. Since it’s already the UT Network, just hire guys who are already homers for the games only on the station, let’s just go all the way with this I say. Because who DOESN’T want to hear Rod Babers talk about the on-field intelligence Blake Gideon every game???

by Burnt Orange Wookiee on May 4, 2011 3:58 PM CDT reply actions  

I’m interested to see how SportsCenter on the Mother Ship handles it when one of our players runs into a “Midnight Opporrtunity to see how the Texas Law Enforcement Systerm Works Up Close and Personal.”

by srr50 on May 4, 2011 3:59 PM CDT reply actions  

"Mack Brown is both a legendary football coach and, according to word on the street, a skilled, sensitive lover."

People talkin’.

by Drew Dunlevie on May 4, 2011 3:59 PM CDT reply actions  

There are two separate issues, in my opinion. The first, as Burnt Orange Wookie explained in his comment above, relates to the University protecting its rights to draw the line with respect to what is and isn’t appropriate enough to warrant dismissal. On that count, this clause is prudent and will not, as some opposing fans will falsely whine, authorization for Texas to fire anyone who says anything negative about the program. It isn’t, and Texas won’t.

The second issue is the one Scipio is getting at: the likely flavor of the commentary we’re likely to get, thanks to the network being a representative of the University. Given everything we know about both entities — Hi, Bill Little! — I think it’s all but certain that the broadcasters who are hired will be as non-controversial as possible. The only real question is how far they’ll go the other way, to actively put a positive spin on everything, good and bad.

As I stated in my post, I personally will be disappointed if we get our equivalent of Sean Elliott cheerleading us through various games. Then again, most Texas fans go bananas and scream bias any time an announcer states a plain truth about our teams. “Bob Knight hates Texas! He is biased against Rick Barnes!”

We’ll get what we deserve, I’m afraid.

by PB on May 4, 2011 4:10 PM CDT reply actions  

Andre Ware will not be working for The Network. Just an assumption.

by Simmons on May 4, 2011 4:16 PM CDT reply actions  

Five-seven record, rectify to eleven-two. Double plus good bowl victory over Oceania.

by RomaVicta on May 4, 2011 4:18 PM CDT reply actions  

The only real question is how far they’ll go the other way, to actively put a positive spin on everything, good and bad.

This will be most prevalent during the massive pre-and and post-game shows on the Longhorn Network, at least for football.

I have no doubt the we will have our very own Sean Elliot - Hi, Drew Gressett! - but that is one of the perks for the department in having your own network.

by srr50 on May 4, 2011 4:19 PM CDT reply actions  

If the announcers’ extreme emphasis on how well GG seized the opportunity for growth and reflection following his first antipodal completion in the Spring Game is any indication, I’d be prepared to lift up my watch since the BS is going to be running about hip deep.

The crew going all Linda Lovelace on GD and Mad Dog during the A&M game provides an early preview of Scip’s ‘Rotten in Denmark’ scenario. That’s the only area where I could see potential harm (the rest will just be good for pissing off Aggies), but the Big Cigars who made sure Mack’s 2011 Hope and Change Revolution didn’t begin and end with a McWhorter reassignment aren’t likely to be taken in by such verbal chicanery.

by nobis60 on May 4, 2011 5:06 PM CDT reply actions  

Yeah, that’s a given. You won’t be tuning in the LHN to hear about the problems with Manny Diaz’s defense or a primer on Garrett Gilbert’s penchant for interceptions.

They won’t avoid that stuff, but they’re not going to focus on it, either.

by Bob in Houston on May 4, 2011 5:07 PM CDT reply actions  

“Stay on message.”

by Fake Ken Tremendous on May 4, 2011 5:15 PM CDT reply actions  

FKT: I am in awe of your ability to strike so quickly.

by srr50 on May 4, 2011 5:17 PM CDT reply actions  

Maybe ESPN will steal Dave Lapham from Fox just to punish you. That would be a win-win in my book.

by KilgoreTrout on May 4, 2011 5:18 PM CDT reply actions  

Alas, poor Porkins! I knew him, a fellow of infinite jest, of most excellent fancy.

by Drew Dunlevie on May 4, 2011 5:22 PM CDT reply actions  

Happy star wars day to all, btw.

by Burnt Orange Wookiee on May 4, 2011 5:30 PM CDT reply actions  

Well played RomaVitca (we were told we won the war!)

by Spastic Synapse on May 4, 2011 10:14 PM CDT reply actions  

"Mack Brown is both a legendary football coach and, according to word on the street, a skilled, sensitive lover."

Well done sir! I spewed coffee all over my keyboard.

by steveholt!!!! on May 5, 2011 7:59 AM CDT reply actions  

What kind of a moron starts his own 20 million dollar TV network and then uses it to criticize himself?

by James Carvell on May 5, 2011 10:16 AM CDT reply actions  

It’ll end up a wash. Tune into the LHN to hear the cheerleading, tune in to the Big12 Network to hear the bashing, read BC and BON to get the truth.

by tdwalsh on May 5, 2011 10:27 AM CDT reply actions  

This provision isn’t to cover announcers who are found naked in a Chuck-E-Cheese foam ball pit

Brings back good memories of BC Basic Training.

by Vasherized on May 5, 2011 11:51 AM CDT reply actions  

Tune into the LHN to hear the cheerleading, tune in to the Big12 Network to hear the bashing, read BC and BON to get the truth.
 
That’s a t-shirt!

by Scipio Tex on May 5, 2011 1:42 PM CDT reply actions  

Having seen similar clauses in media deals, I would imagine this provision goes in the proverbial drawer and only comes out, if ever, in some extraordinary circumstance.

by BEHorn on May 6, 2011 9:42 AM CDT reply actions  

So we’re getting Bob Uecker’s Harry Doyle from Major League?

Harry Doyle: “Low, and Vaughn walks the bases loaded on 12 straight pitches. How can these guys lay off pitches that close?”

by The Republic on May 6, 2011 1:34 PM CDT reply actions  

@srr50

Gressett is an old chum of mine.

by ColoradoAg on May 6, 2011 4:31 PM CDT reply actions  

He makes a pretty good burger.

by srr50 on May 6, 2011 4:39 PM CDT reply actions  

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