DeLoss Dodds Is The Athletic Director Of The Year

by Sailor Ripley on May 19, 2011 2:33 PM CDT

The award was presented at the fourth annual Sports Business Awards, presented by the Sports Business Journal and SportsBusiness Daily.

DeLoss beat out finalists Bob Bowlsby of Stanford, Penn State's Tim Curley, Chris Del Conte from TCU and Utah's Chris Hill. Curley was eliminated for wearing black loafers with white socks. No word on our friend from down on the Brazos.

DeLoss, in his own words:

David Ubben shares his thoughts on why this was a once horse race.

Texas' total revenue during the 2009 season was $93 million, $25 million more than the next highest in college football, Ohio State. It's $35 million more than the most in the Big 12.

Of that $93 million, Texas made $68 million in profit, $30 million more than its closest competitor in the Big 12, Oklahoma.

Somebody bang that Taco Bell gong.

Congrats, DeLoss. RICHLY deserved.

In other news the Best in Sports Media award went to ESPN, narrowly edging Barking Carnival. Damn you, Ubben!

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Comments

Congrats to DeLoss.

Before anyone goes off on football garnering 5 wins, please note that the award was offered by the Sports Business Awards.

by Scipio Tex on May 19, 2011 2:46 PM CDT reply actions

Exactly Scipio. We made $13.6 million profit per football win, compared to OU’s $2.5 million. Thats domination.

by Texastough on May 19, 2011 2:52 PM CDT reply actions

“NYC Marathon brings home Sports Event of the Year award”

This is still just people running on streets, right? “Best Road Closures” I guess, but Sports Event of the Year?

by nordberg on May 19, 2011 2:53 PM CDT reply actions

That’s for the people who don’t consider JazzFest a sporting event.

by Sailor Ripley on May 19, 2011 3:53 PM CDT reply actions

Curley was eliminated for wearing black loafers with white socks

Where I come from that’s a shootable offense.

by bigdukesix on May 19, 2011 4:01 PM CDT reply actions

When you look at the situation that Deloss found when he arrived on the 40 Acres (no unified foundation, no coherent system for the coaches “outside” income, no plan for radio-TV rights) this should be a lifetime acheivement award.