Longhorn Network Gets Two Live Football Games in 2011
The Texas/ESPN partnership is already paying dividends for the Longhorn Network. ESPN announced today that the fledgling network will carry two UT football games live.
The Longhorn Network, ESPN’s 20-year, $300 million partnership with Texas and marketing partner IMG College, signs on Aug. 26. Texas opens the season on Sept. 3 with Rice.

Aside from the Rice Contest, the Longhorn Network will telecast a Big 12 Conference game live as well.
ESPN cut a deal with Fox Sports to give the UT Network an extra game. Fox owns the cable-satellite rights to Big 12 football. ESPN will take one of the games that Fox would have aired on its cable network this season and in turn will allow Fox to pick a Big 12 game in 2012 that might have appeared on ABC or ESPN and run it on its over-the-air network. If one had to guess, the best bet would be one of the Iowa State, Kansas, or Kansas State games will make its way to the Longhorn Network.
ESPN is currently in negotiations with distributors and cable operators, and reportedly is asking for 40 cents a subscriber in the Dominant Marketing Area of Texas, Louisiana, Oklahoma and New Mexico. They are also asking that the Longhorn Network be on the basic expanded cable tier in those states. The asking price higher than most channels, but relatively low for sports channels.

The Big 10 Network is believed to be getting 70 cents per subscriber per month in its home markets.
Talks are ongoing and these kind of distribution pacts mirror professional sports CBA talks -- they usually go right down to the wire. Time Warner Cable, Verizon and Comcast are the major carriers and all are expected to be on board by the Sept. 3 kickoff. Time Warner is the key player in the negotiations as they have 2 million subscribers, over 25% of the cable and satellite homes in Texas.
ESPN is also working on getting the Longhorn Network distributed throughout the nation. It is expected to be bundled with other channels such as ESPN Classic, ESPN Goal Line and ESPN Buzzer Beater. That means outside of the Southwest, the Longhorn Network would be on a sports tier as part of a premium programming package that will require subscribers to pay extra.
So don't panic Longhorn fans if your local cable distibutor doesn't show the Longhorn Netowork on its channel list just yet.

Texas has the best closer in the business working on it.
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UT 27-NE 24 is the likely pick, though UT 52-NC 21, UT 41-UH 11, and UT 50-aTm 20 would all be good choices.
by Pete N. Repeat on Jul 5, 2011 8:55 PM CDT reply actions
I think srr meant a 2012 game, not a 2002 game.
by Chase Wolfe on Jul 5, 2011 9:07 PM CDT reply actions
Great analysis and synopsis, Steve. Gracias.
Must read for all concerned Longhorn fans.
by beowulf on Jul 5, 2011 9:08 PM CDT reply actions
Has anyone heard if any of the Longhorn Network stuff will be available online?
by slacker on Jul 5, 2011 9:11 PM CDT reply actions
If I offer to pay double the rate per month, will that help speed up negotiations?
by ut-06 on Jul 5, 2011 10:04 PM CDT reply actions
Has anyone heard if any of the Longhorn Network stuff will be available online?
LonghornNetwork.com will be the broadband companion to the channel.
by srr50 on Jul 5, 2011 10:31 PM CDT reply actions
There’s talk of a deal with DirecTV, but obviously no announcement yet.
by Bob in Houston on Jul 5, 2011 11:01 PM CDT reply actions
How about AT&T Uverse? When I submit my request on the ESPN Get Longhorn Network website it tells me Uverse is not currently planning on carrying it. Hopefully they will come to their senses or I may have to start looking for a new cable provider. Thankfully there’s no contract.
by Orange90 on Jul 6, 2011 12:19 AM CDT reply actions
Up here in Vancouver, Canada, my cable provider offers the BigTen Network as part of the basic extended package, and the Big10HD as an specialty channel. I may have to stick to the online version of the LHNet.
by DonGato on Jul 6, 2011 1:20 AM CDT reply actions
srr will likely tell me that my thinking is elementary and naive, but I’m thinking that AT&T’s many ties to the state will compel them to distribute the LHN.
Their current headquarters are in Dallas, and their previous headquarters were in San Antonio. In fact, those are two of the very few cities to which AT&T will be rolling out its 4G mobile network later this year.
The company has a big footprint in Texas. Don’t know if that changes tha calculus at all, but I would assume that it does.
by gazmorida on Jul 6, 2011 6:40 AM CDT reply actions
I can’t imagine it won’t get picked up by TW, UVerse, and DirecTV.
by Vasherized on Jul 6, 2011 7:10 AM CDT reply actions
Two ?’s:
Will LHN be packaged in a sports package for an extra monthly fee, or will it be included in the standard cable listings for those networks that pick it up- or will it be somewhere in between?
Will the website have replays of the games or will those stay on ESPN3.com?
Does anyone know?
by burntorangejuice on Jul 6, 2011 7:34 AM CDT reply actions
Will LHN be packaged in a sports package for an extra monthly fee, or will it be included in the standard cable listings for those networks that pick it up- or will it be somewhere in between?
Depends on where you live. If you live in Texas or the surrounding states (Oklahoma, New Mexico, Louisiana) they are negotiating it as part of the expanded basic cable package.
If you live out of state, then it will be offered as part of the premium sports package for an extra fee.
Will the website have replays of the games or will those stay on ESPN3.com?
The website will have live streaming of olympic sports and will probably have replays — after they have run their course on the Longhorn Network.
by srr50 on Jul 6, 2011 8:17 AM CDT reply actions
Thanks, ssr50. I live in Austin/Houston so I should be fine. I was concerned as my wife is hyperfrugal (I think I just coined a new word) and won’t let me get more than basic cable much less any fancy pants extra packages, but I have a pretty good setup in my corp condo in Austin.
by burntorangejuice on Jul 6, 2011 8:59 AM CDT reply actions
Ahem, excuse me, I mean srr50. Mon feaux pas.
by burntorangejuice on Jul 6, 2011 9:02 AM CDT reply actions
Gents,
Let’s be honest with your readers here. UT is trying to get the LHN into the basic package in Texas. That is why ESPN was willing to give up a premium 2012 game to FOX in order to get a lower tier Texas game for 2011 – the product isn’t selling – they are trying to make the network more appealing to the cable and satellite companies.
The truth is that, even though your alma mater is called “Texas”, not everybody in Texas wants to watch this network. I am a sixth generation Texan with ancestors who fought at San Jacinto and in The War Between the States and I have zero interest in watching this network. There are millions of me.
Rumor I’ve heard is that selling this network is proving a bit harder than many in Bellmont and Bristol thought it would be. Whodathunkit?
by Ag-in_TX on Jul 6, 2011 9:20 AM CDT reply actions
Ag-in_TX
Let’s talk after you get to pay your cable company for the channel this August whether you want it or not.
Generally in situation like these the vocal interested minority will override the wishes of the silent larger majority. (See Republican party 2010 – )
by Bob on Jul 6, 2011 9:40 AM CDT reply actions
After a round of fucking sheep, I usually take it in the pooper and mouth by the wannabe military kids.
by Ag-in_TX on Jul 6, 2011 9:43 AM CDT reply actions
Perhaps, Bob, perhaps. But ask yourself this one simple question – ESPN traded a premium game from 2012 to FOX to get the Texas-Kansas game for 2011. That sounds like a bad trade to most, wouldn’t you think? Why would they do that at this late date?
by Ag-in_TX on Jul 6, 2011 9:43 AM CDT reply actions
Ah, once again, an insightful, learned comment makes it’s way into the discussion.
by Ag-in_TX on Jul 6, 2011 9:44 AM CDT reply actions
Any news of Dish Network carrying this thing? I am stuck with them through mid 2012, but will probably pay the cancellation penalty if they don’t carry the Longhorn Network and either dirct tv or my cable subscriber steps up to the plate.
by Wulaw Horn on Jul 6, 2011 10:14 AM CDT reply actions
Ag,
The beautiful thing is it makes absolutely no difference to us how “hard” this network is to sell, or how high the demand. And the powers that be in Bellmont don’t care either. It’s not our concern at this point. That’s up to IMG and the folks in Bristol.
Bottomline, the ink on the contracts is dry and ESPN is into us for 300 million. UT gets paid either way, and we have our own network either way.
Trying to marginalize that by your unfounded claims the World Wide Leader is having trouble “selling the network” and no one wants to watch is well… aggieish.
by hg03 on Jul 6, 2011 10:16 AM CDT reply actions
my wife … won’t let me get …
That’s all you needed to say. Maybe you should get rid of that “wife” and get yourself a loving husband instead… or, if you have a decent sized yard, you could get a cute little sheep. Check with your local ags.
by It's the Hat on Jul 6, 2011 10:20 AM CDT reply actions
Thanks Steve. I fear we in the hinterlands (Northand Cable-Marble Falls and Baja Broadband-Ruidoso) are going to be SOL.
Hook’em CLB
by CLBHorn on Jul 6, 2011 10:58 AM CDT reply actions
Ag-in_TX: would you rather your school have its own network, or not? Yours doesn’t. Mine does. I assume you are happy with this arrangement. Good. Then we are all happy.
Kumbayah.
by I've Never Used This Screen Name Before on Jul 6, 2011 11:25 AM CDT reply actions
It’s The Hat,
Well, let’s see. My wife is hot and will be making roughly $180,000/yr once she is done with her pediatric endocrinology fellowship in a couple years. I think I’ll take the temporary trade-off of having to watch basic cable two days out of every week.
by burntorangejuice on Jul 6, 2011 11:35 AM CDT reply actions
Ag-in_TX,
What exactly did you set out to accomplish here? Are you satisfied? Maybe the advice It’s The Hat gave me would be better suited to you.
by burntorangejuice on Jul 6, 2011 11:44 AM CDT reply actions
I am simply trying to add a dimension to the discussion from another source. That’s one of the charms of these family of sites – honest, non-abusive insight from alumni of vaious other schools. It would be nice if your fans could practice the same courtesy, but oh well….
by Ag_in_TX on Jul 6, 2011 11:47 AM CDT reply actions
Ag_in_TX,
We are usually a jolly and hospitable bunch. Perhaps like, me others detected a tone of provocation in your first comment that wasn’t there. Maybe we have some subconscious guilt over the fact that fans of other programs have to tolerate our network’s ad running during every single commercial break on ESPN (might actually prove your point) and that guilt makes us testy. Maybe I took out my annoyance with It’s The Hat on you.
by burntorangejuice on Jul 6, 2011 11:59 AM CDT reply actions
Nordberg, the aggressive-aggressive pissing match that The Hat started with me is actually quite a bit more fun, I think.
by burntorangejuice on Jul 6, 2011 12:03 PM CDT reply actions
I celebrate it in all forms, which is why I was married for eight years.
by nordberg on Jul 6, 2011 12:04 PM CDT reply actions
“Has anyone heard if any of the Longhorn Network stuff will be available online?
LonghornNetwork.com will be the broadband companion to the channel."
srr50, I have Verizon FIOS here in (northern) Virginia, so per your comments I assume that folks in the D.C. area will only be able to get the LonghornNetwork via a premium sports tier? What about ESPN360.com, will LHN be available (included) there?
by PoofyBevo on Jul 6, 2011 12:08 PM CDT reply actions
I celebrate it in all forms, which is why I was married for eight years.
Awesome.
by Ag_in_TX on Jul 6, 2011 12:14 PM CDT reply actions
Nordberg,
The bright side of your selection of past tense means you can watch all the Longhorn Network you want and absolutely zero shitty reality TV on Bravo. Unless you’re into that stuff.
by burntorangejuice on Jul 6, 2011 12:21 PM CDT reply actions
Dear Ag,
You’ll watch the Longhorn Network for the same reason you come to a Longhorn blog site.
Enjoy.
by Daniel on Jul 6, 2011 12:31 PM CDT reply actions
I could not, would not, on a boat.
I will not, will not, with a goat.
I will not watch it in the rain.
I will not watch it on a train.
Not in the dark! Not in a tree!
Not in a car! You let me be!
I do not like it in a box.
I do not like it with a fox.
I will not watch it in a house.
I do not watch it with a mouse.
I do not like it here or there.
I do not like it ANYWHERE!
I do not like burnt orange program!
I do not like it, Ag-I-am.
by Ag_in_TX on Jul 6, 2011 12:38 PM CDT reply actions
“Ah, once again, an insightful, learned comment makes it’s way into the discussion.”
hehe
by sinless1 on Jul 6, 2011 1:21 PM CDT reply actions
I’ve called Uverse twice. The people I talked to don’t know shit. Plus they told me that you can’t pre-order a channel that is not yet available. So I guess I’m calling on Aug. 26th. I’d rather know before then so I can pick up another carrier if Uverse won’t have it.
And a point to what the aggie said – Does FOX ever really broadcast a PREMIUM game? I mean come on, Jim Knox can only carry that network so far. Being the broadcasting genius that he is.
by godzillatron on Jul 6, 2011 1:54 PM CDT reply actions
Does anyone know if Gov Perry would spin off the Athletic Department separately from the Research Department when he turns the University of Texas into a full blown diploma mill?
by 50 Years Watching on Jul 6, 2011 1:56 PM CDT reply actions
I am a sixth generation Texan with ancestors who fought at San Jacinto and in The War Between the States and I have zero interest in watching this network.
So you knew srr50?
Kidding, srr50. But we miss HJ.
by Where's HenryJames? on Jul 6, 2011 10:14 PM CDT reply actions

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