Longhorn Network Opening Sequence
Saw this mentioned over on the mothership.
And thus, we have the beauty of the Longhorn Network. We've all known it was going to be Texas' big toy -- the deal that provides immense exposure and dollars that come with it. And it seemed likely that this behemoth would cause jealousy in Big 12 circles; Texas A&M is probably gone for the SEC, and the network must have played some kind of role. But this is Texas embracing its role as the 1,000 pound gorilla and coming out with guns ablaze and middle fingers in the air.
Kudos to Texas. Troll hard or go home.
One flag. One star. One state. One school.
Ouch.
The choice of Matthew McConaughey as the voice and face of this launch leaves me ambivalent. Though he does ask Bill Byrne how it all tastes...
Let game week begin.
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I love Matthew, but I wish he’d turn that hook’em sign around.
by Nunna Yo Bizness on Aug 28, 2011 1:51 PM CDT reply actions
watching this promo before LHN is available is like going to a strip club before the invention of sexual intercourse. It’s not good for anybody. Ruxin said it best, “It feels like I have 10 lbs of pudding inside me”
by godzillatron on Aug 28, 2011 2:00 PM CDT reply actions
Yeah, McConaughey did the backwards hookem for the VY natty, c’mon man!
by Tdiddle on Aug 28, 2011 2:01 PM CDT reply actions
If they’re going to put him out there representing the University they can at least get him to do the Hook ‘Em correctly. If he doesn’t want to do it right, get someone else.
by DCTexasEx on Aug 28, 2011 2:03 PM CDT reply actions
That boy needs to get his fingers broken until he learns how to do the Hook ’Em correctly.
by Joetx on Aug 28, 2011 2:25 PM CDT reply actions
There’s a perfectly good explanation for why he can’t do the Hook ‘em correctly….he’s got severe carpal tunnel from all that bongo practice.
by Secret Squirrel on Aug 28, 2011 2:39 PM CDT reply actions
I’m glad you posted it here so we all could see it. Otherwise, it was dead to us all.
Glad Matthew kept his shirt on.
by Ag on Aug 28, 2011 2:44 PM CDT reply actions
Ag do you promise not to come here once you are in the SEC?
by Hey Man on Aug 28, 2011 3:38 PM CDT reply actions
I would love to watch it except I am not in one of the 62 households with access to it.
by Newy25 on Aug 28, 2011 3:45 PM CDT reply actions
The quicker McConaughey gets caught juicing or diddling little boys, the better for the Texas. He is awful.
by The General on Aug 28, 2011 4:02 PM CDT reply actions
General dude, what’s with the animosity towards McConaughey? Is it that he doens’t correctly practice the hook’em sign or are there other reasons?
by littlejon82 on Aug 28, 2011 4:42 PM CDT reply actions
Did he say “The shade of fried meat”?
When Tammy leaves for the SEC, any way we can convince her to take this douche with her?
by Texas Lawhorn on Aug 28, 2011 4:57 PM CDT reply actions
someone please teach matthew how to hook ’em..
by The Apostle on Aug 28, 2011 5:33 PM CDT reply actions
And with less than 6 days to go before the first football game, a total of 6 cable networks with 33 subscribers have signed up to carry LHN. Not looking good so far.
by ransomstoddard on Aug 28, 2011 5:35 PM CDT reply actions
Richard Justice of the Houston Chronicle this morning said aggy is getting the last laugh as they go to a real super conference and we are left behind pretending we are going to get ND to join us. Or something to that effect. That rag has not been very complementary of UT or the LHN lately.
by Flash on Aug 28, 2011 5:41 PM CDT reply actions
And with less than 6 days to go before the first football game, a total of 6 cable networks with 33 subscribers have signed up to carry LHN.
Supposedly they are asking 40 cents per subscriber per month for LHN … ESPN is one of the most valuable cable properties and sells for just over $4/sub … meaning they are trying to set a value for LHN at almost 10% of all of ESPN’s programming, which is insane.
Once the price drops they will pick up more carriers, but the Rice game is perhaps the single most valuable piece of programming for the next several weeks and once it has been played what is the short-term motive for carriers to add the LHN? What is the second game to be carried, anyone know? That will be the next crux point in negotiations.
by desert fox on Aug 28, 2011 6:32 PM CDT reply actions
Not certain desert fox, but i think the next football game that’s supposed to be televised LHN is the K-State game later in the season.
by littlejon82 on Aug 28, 2011 6:39 PM CDT reply actions
Yeah everyone said the BIG network was a failure too until they got all the deals in place. Then it was the most succesful thing in the country.
Patience.
You guys are wosre than my two year old
by roach on Aug 28, 2011 6:51 PM CDT reply actions
General dude, what’s with the animosity towards McConaughey?
Some stains won’t wash away and some sins can’t be forgiven. He starred in a movie opposite Sarah Jessica Parker.
by bigdukesix on Aug 28, 2011 7:41 PM CDT reply actions
Can’t forgive him, but he earned $8M for “Sahara” on ‘05, so I can understand why he’d star in a movie with SJP the year after. I haven’t seen any of his movies, aside from Lone Star and Dazed and Confused, I’m proud to say.
Hook ’em! (palm out)
by Oliphant on Aug 28, 2011 8:18 PM CDT reply actions
Somebody gave guns to a gorilla?
Yes. Haven’t you seen Planet Of The Apes?
by Nunna Yo Bizness on Aug 28, 2011 8:37 PM CDT reply actions
Unfortunately for those of us who don’t live in Texas, what the NHL means is that we’ll miss two football games a year.
by jg6544 on Aug 28, 2011 8:40 PM CDT reply actions
When McConaughey did a movie with Kate Hudson, I lost any and all respect that I had for him. You know you’ve hit rock bottom when you do films with SJP and Kate Hudson.
Note the only respect I had for him stemmed from him being a Texan, a longhorn, and when he asked a player if he wanted a pinch of Skoal after we won the NC.
by Secret Squirrel on Aug 28, 2011 8:51 PM CDT reply actions
I doubt that McConaughey did anything unscripted in that promo.
If the Hook ‘Em is backwards, it’s because somebody from marketing told him to do it that way.
by parlin on Aug 28, 2011 9:04 PM CDT reply actions
"That’s the thing I love about these women’s collegiate volleyball players, man: I get older, they stay the saaaame age. Yes, they do."
by TKO on Aug 28, 2011 9:36 PM CDT reply actions
My dear god(s). That was awful…
and beautiful.
If I weren’t a Longhorn I’d be gagging my way to the toilet.
But I am a Longhorn, so I say, “Eat it, bitches!”
by lurkerinthedark on Aug 28, 2011 10:12 PM CDT reply actions
Because y’all brought it up: McConaughey can act. I thought he did a good job in A Time to Kill. And Sahara was never meant to be anything more than a fun movie. He also did Amistad (which I only know because I have basic cable and that was one of the ONLY things on today), but he can’t really pull off pre-Civil War era lawyer too well. He can’t do accents.
But seriously, he figured out that he can make tons of money by doing movies where all he has to play is… himself. An overgrown frat-guy. So basically, he gets paid millions to memorize a few lines and run around without a shirt. Minimal effort expended. I think just about every guy on this board would do the exact same thing, given the opportunity.
He does need to fix that Hook ’Em, though.
And why do people keep bringing up the lack of cable providers for the LHN. Hasn’t the answer to that complaint been covered about a million times by now?
by Sasha is a Longhorn Dog on Aug 28, 2011 10:30 PM CDT reply actions
parlin – he’s been doing it that way forever, I think the people who shot it were ESPN crew who don’t know better or people from the University who don’t have the balls to tell him to do it right. We need Mack to tell him we don’t freestyle the Hook ’Em…..
by DCTexasEx on Aug 28, 2011 11:53 PM CDT reply actions
Color me indifferent on how MM does the Hook ‘em. Everybody who sees it knows what it is whether it’s forward, backward, or upside-down.
I have to admit I was a little bummed not to have LHN on its opening day. I came across the lineup of shows at some point over the weekend and thought, “Shit, I would absolutely come in out of the 109-degree heat and watch this all day long if I could.”
I’m glad it doesn’t affect our $300 million….
by ADT2 on Aug 29, 2011 7:17 AM CDT reply actions
Desert-
My only quibble to your calling insanity is that they are only asking 40 cents a subscriber in Texas, Oklahoma, New Mexico, Louisianna and Arkansas.
I think a strong argument could be made, in Texas at least, that the Longhorn network is worth 10% of what ESPN is worth. I know I value it higher than that, and I’m sure many others would as well. I think I almost might trade ESPN for Longhornnetwork straight up myself (at least at my house)- especially if they show full replays of all the games. I can always go to the bar and watch ESPN if the horns are on there (that’s 2 or 3 football games a year tops- basketball would be hard), but the LHN would be on all the time at my house- but not motivating enough to go somewhere else to watch it, outside of the football games.
I don’t know that $.40 a subscriber is too high- especially in Texas, especially in Houston, Dallas, SA, Austin and Centex.
I’m nervous it’s not on dish, but it’s going to be on in Edna and Wharton (which is 30 minutes and an hour from my house in Victoria respectively) so at least I can go to a bar and watch it if Dish doesn’t get on board with minimal hassle (but no drinking alas).
by Wulaw Horn on Aug 29, 2011 9:27 AM CDT reply actions
is this where we talk about the ou plane going to columbia and college station yesterday?
by yeh on Aug 29, 2011 9:44 AM CDT reply actions
There is a billboard ad for the LHN in San Antonio that simply states, in big bold letters Don’t Make Bevo Angry". Another parting shot at the Aggies?
by Horncasting on Aug 29, 2011 10:46 AM CDT reply actions
The actual number of subcribers is up to 4.5 million. I read that ESPN can package it with ESPN and ESPNU so cable companies will carry it as part of their sports package. Even if it is 35 subscribers it is still 35 more than the collies have signed up for their network.
by BEVOCALHORNS on Aug 29, 2011 11:06 AM CDT reply actions
Fixed your video for you. AG in TX.
It’s funny.
A question: If the Longhorn Network ends up on your television set as part of a basic package that you have to pay for whether you want it or not, will you come here and eat some crow?
Also, you guys are the Quidditch masters.

by Sailor Ripley on Aug 29, 2011 11:40 AM CDT reply actions
Was this picture taken at the collies football practice. Is that Tanenbaum?
by BEVOCALHORNS on Aug 29, 2011 12:47 PM CDT reply actions
“If the Longhorn Network ends up on your television set as part of a basic package that you have to pay for whether you want it or not, will you come here and eat some crow?”
Hell yes. If nothing else, I always man up.
Although I have DirectTV, so it may be while until I have any crow to eat, because “two football games does not a network make.” And if our annual quidditch match is only on LHN, I’ll have to unhide it for at least that afternoon.
by Ag_in_TX on Aug 29, 2011 1:50 PM CDT reply actions
If they make it part of the ESPN package it won’t matter which cable carrier you are with. You will have to choose between ESPN with LHN or no ESPN at all. You can support our network and your money will go towards the MINIMUM 300 million or you can cancel your ESPN. By the way once the collies go to SECrun you will have to have ESPN to see your games because the cellar dwellar teams don’t get picked up by ABC or CBS. The choice is yours. If you want my advice I would pass on ESPN and that way you won’t have to see the collies get their ass handed to them every week. Second thought you are already used to that. (3 games over .500 over the last 9 years).
by BEVOCALHORNS on Aug 29, 2011 1:58 PM CDT reply actions
I find the “A&M can’t compete in the SEC” argument amusing. Are you honestly telling us that our team this year, ranked #8 in the nation, could not compete in the SEC?
by Ag_in_TX on Aug 29, 2011 2:10 PM CDT reply actions
Has anyone besides me noticed that Matthew is doing the Hook ‘Em sign inside out. I couldn’t tell from the comments. THE HORROR!
As I understand it, the second game hasn’t been solidified so if DirecTV doesn’t sign on until their contract with ESPN expires at the end of the year, that means some won’t get to see the Rice game. BFD! Listen on the radio.
How many times does srr50 need to repeat that the big deals won;t be signed until just before game time anywayfor folks to understand? I’ll take his analysis over anyone else in Longhorn nation on matters such as this. Also, even though I have DirecTV, I’m still very proud for my Alma Mater for this trail blazing decision and I have no doubt that I will be a subscriber before baseball season begins, which is all that matters because the only other two sports I care about seeing live are already on TV pretty much every game.
by Jake Lonergan on Aug 29, 2011 2:16 PM CDT reply actions
Your not in the SECrun this year so your number 8 ranking doesn’t mean much. Take an average of your ranking over the last ten years and then you will start to understand. Your number 8 this year is overated and it will be gone by the Arkansas game. If you were in the SECrun this year you would lose to LSU, Arkansas, Alabama and Auburn. Any bookie will back me on that call. Throw in another loss from the SECrun East and and you are at 7-5. Step up for you guys but for most that is not going to cut it. I find it amusing that yall are the only ones that can’t see that. I know the novelty of a top ten ranking is making yall giddy but it won’t last long so enjoy it while it last.
by BEVOCALHORNS on Aug 29, 2011 2:53 PM CDT reply actions
For the luvagawd, y’all are critiquing a promo. Can’t wait for kickoff.
by whiskeydent on Aug 29, 2011 3:26 PM CDT reply actions
“If you were in the SECrun this year you would lose to LSU, Arkansas, Alabama and Auburn.”
And so y’all would go 2-10? Hell, you may go 2-10 in the Big 12-2-1 THIS YEAR.
We’ll play the games on the field, not in the court of fan perception. We’ll rise to the challenge. And we start this Saturday. On a TV station everyone can watch.
We don’t believe in Rival star rankings – we believe in developing players and a winning team. Want proof? Where would your starting QB be on A&M’s depth chart this year? Where would your best wide receiver be? Your best running back? And not a one of A&M’s kids were “Texas good”. Ha!
You have only begun to see the tip of the iceberg of what our move to the SEC is going to mean.
by Ag_in_TX on Aug 29, 2011 3:39 PM CDT reply actions
Once again comparing yourselves to TEXAS. Our 7-5 record is better than your 2-10 record. Regardless of how you compare against TEXAS you still go 7-5 in the SECrun. You are the one that said you could be competitive in the SECrun. I am just saying you won’t. I didn’t say anything about how you compare to TEXAS. Rivals blah blah. Last month yall were all beating your chest because you got Matt Davis and Trey Williams. Now it doesn’t matter. We believe in developing players and winning games. You want proof? Answer: yes. You haven’t done it except for the 80’s and we all know how you did that don’t we. Can you say probation. I didn’t know the second winningest record in NCAA football history was the court of fan perception.
by BEVOCALHORNS on Aug 29, 2011 3:47 PM CDT reply actions
The tip of the iceberg is going to sink the collie cruise liner just like the Titantic. Anchors away and enjoy your cruise.
by BEVOCALHORNS on Aug 29, 2011 3:48 PM CDT reply actions
Ag_in_TX
We don’t believe in Rival star rankings – we believe in developing players and a winning team. Want proof? Where would your starting QB be on A&M’s depth chart this year? Where would your best wide receiver be? Your best running back? And not a one of A&M’s kids were "Texas good". Ha!
How’s that policy working out for you?
Year: A&M; UT
2000: 7-5; 9-3
2001: 8-4; 11-2
2002: 6-6; 11-2
2003: 4-8; 10-3
2004: 7-5; 11-1
2005: 5-6; 13-0
2006: 9-4; 10-3
2007: 7-6; 10-3
2008: 4-8; 12-1
2009: 6-7; 13-1
Total: 63-59; 110-19
Not so well, it would seem. Oh wait… I forgot about the only thing that matters – the 2010 season:
2010: 9-4; 5-7
By God, the Aggies have hit a goldmine of strategic brilliance! All they had to do was bide their time through a decade of mediocrity, luck out on a few incredible recruits that chose A&M over Texas (e.g. Fuller, Matthews), and count on half of the Texas coaching staff to stop recruiting for a few years, and – BOOM! – the Ags put together the most impressive 9-4 season in the history of college football EVAR TIMES INFINITY
The Ags had a decent 2010 season (although it wasn’t as impressive as any season Texas had between 2000-2009), and Texas had a lousy one. But if you honestly think A&M has a brighter future beyond the 2011 season than does Texas, you’re smoking crack.
by BrickHorn on Aug 29, 2011 3:54 PM CDT reply actions
Your game will be on a network that every body CAN watch but nobody WILL because you have no following except for the brainwashed ex students of agville. A reporter reported that collies tried to get their own network but were turned down because it cannot draw viewers. That is when your president really got upset and decided to run to the SECrun based on emotion. ESPN has over a billion dollars invested in LHN and they are not going to let it fail. They hold all of the cards and can make it work. Once the LHN takes off then they go to OU, Alabama etc. .What is your Prez going to do when Alabama and Florida get their own network? Is he going to get upset and run somewhere else or is he finally going to realize that you can’t build a program by comparing yourself and trying to emulate the king cheese of your conference? Quit worrying about TEXAS and go to the SEC. Then you can get upset abut Alabama, Florida and LSU. Conferences are great but at the end of the day it gets down to what you do as a team. Boise and TCU have proven that. If you are really good you don’t have to use the SEC to prop you up. Good luck!
by BEVOCALHORNS on Aug 29, 2011 4:04 PM CDT reply actions
I would like to echo BrickHorn times 1,000,000,000,000,000. Every ag friend…er uh acquaintance that I can stomach…has suddenly forgotten the last 10 years of putrid football coming out of College Station due to a less than sucky 2010. We shit better records than that for 10 years and now these world beaters are suddenly the second coming of the early 90s Canes. Please join us back in reality ag fans.
by Mr. Orange on Aug 29, 2011 4:19 PM CDT reply actions
@ Ag_in_TX
The Aggies play on Sunday….Better make new plans
by HA on Aug 29, 2011 4:27 PM CDT reply actions
They all smell of moth balls because they have been in the closet for ten years.
by BEVOCALHORNS on Aug 29, 2011 4:33 PM CDT reply actions
9-4 is the new 13-0. Get with it Brickhorn.
by nordbergeron on Aug 29, 2011 4:34 PM CDT reply actions
9-4 is the new 13-0. Get with it Brickhorn.
I don’t think it’s just 9-4 that has the Aggies so atwitter. The distorted Aggie optimism arises from the 3.5 game differential over their only meaningful measuring stick, Texas. The Aggies are overrating themselves nationally primarily because they’re comparing themselves not to college teams nationwide, but to the worst Texas team since 1997.
If Aggie fans didn’t suffer from such severe envy-induced myopia, they’d see their team for what it truly is: a decent Top 25 team with very little program upside, that will hover around 67% winning percentage for the foreseeable future.
by BrickHorn on Aug 29, 2011 4:52 PM CDT reply actions
It would be kind of funny to watch — if you could find it — the LHN news broadcast when A&M departs. “Today TAMU announced it will be leaving the Big XII-2 Conference. Because of us.”
Do people actually care which direction MM Hooks ‘em? Geez people. We’re fighting two wars, the economy is in code blue, and we JUST announced who our starting QB is. Viva le difference. Some folks sounding like Aggys’ “don’t walk on the grass, uncover, Pyle Field is sacred ground, all Corps Turds get commissions.”
Can we kickoff yet?
by 40 Acres and a Mule on Aug 30, 2011 6:13 AM CDT reply actions
I liked the video. More than I thought I would.
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