Ho hum. Another article discussing how much money we make. Joneses. Etc. Rinse. Repeat.
Take the Texas Longhorns as an example. College football’s most valuable team is now worth $133 million, up from $129 million last year. The Longhorns generated $104 million in revenue in 2011, the first time a college football team has ever cleared the $100 million mark. While the Big 12’s conference distributions increased to $19 million in 2011, about 40% of Texas’ football income still came exclusively from ticket sales ($32.4 million) and sponsorships ($8 million).
The Longhorns’ dominance in our ranking should continue in the future courtesy of the rich revenue stream generated by the Longhorn Network, which debuted in August. The University of Texas partnered to launch the cable channel with Disney-owned ESPN and IMG College, a division of sports and media company IMG Worldwide, in a landmark 20-year deal worth a total of $300 million. Revenue generated from the Longhorn Network, which is the first devoted exclusively to a single university’s athletics, is not captured in this year’s evaluations, but will no doubt help extend the Longhorns’ lead on the competition in our future rankings.
Here's the main article which also looks at most powerful coaches and best bargains (K STATE!).