USC Signs National Deal with ESPN Radio

LOS ANGELES - SEPTEMBER 11: The USC Trojans Song Girls cheerleader team performs in the game with the Virginia Cavaliers at Los Angeles Memorial Coliseum on September 11 2010 in Los Angeles California. USC won 17-14. (Photo by Stephen Dunn/Getty Images)

ESPN Radio has reached a multi-year agreement to broadcast all USC Trojan home football games nationally. This is the first exclusive national contract for radio rights that ESPN has entered into, but it most certainly won't be the last. ESPN will offer USC football first to its over 300 network affiliates throughout the nation.

ESPN's parent company, Disney, loves "synergy" in all aspects of the business, and there are rumors that ESPN would like to capture the exclusive radio rights for other individual programs as well as BCS conferences, which would feed into the cross-promotion that the WWL so loves.

The ESPN Radio-USC agreement also provides Spanish-language rights for ESPN Deportes Radio, the country's first and only 24/7 national Spanish-language sports radio network, with every USC home and away game being cleared in the LA market.

Right now, Notre Dame's agreement with IMG is the only other national radio rights agreement in existence.

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