I'd ask what a Longhorn smells like but I think we all already know. While talking heads may tout conferences and realignment, a new trouble is a brewing that could threaten UT's monetary imperialism. If the Jones' is the perception Texas wishes to uphold, we need to let recruits know that we have them covered both on... and off the field.
"Just about everything on the VT campus is orange and maroon. It's easy putting those signature colors on anything. But finding the right hokie scent, the right aroma, is a whole different animal."
Well, we have the animal. We just have to develop a better smell.
(Disclaimer with every bottle: The lightly colored liquid in this bottle is in no way or association cow urine, nor will it attract Bos bos or other bos tauri.)