What did NSD mean to me?
Texas' mediocre showing in the NSD coupled with A&M's good NSD performance and the increasing viewership (nationwide) of all things SEC reminds me of one inevitable event. The days of the Big 12 as a meaningful conference are over. And it's going to get worse, if not for UT then certainly for the conference as a whole.
How long do you think Texas/Patterson and the OU people are going to carry the load by themselves? It's JUST going to get harder to sign well on future NSD's in comparison to the SEC and even the PAC 12.
It's all about the money. Everyone all over the country has known that for years and while no slight to Ok.State or Baylor or TTech is intended - they just have no following nationwide on tv, etc. Baylor and Tech may not admit it, but they screwed up when they let A&M leave the Big 12. But now there's no way that a conference can be a marquee attraction with only two nationally prominent teams while the rest of them labor away in small tv markets no matter how good they might be. Seriously, long term do you really expect Baylor to be a team someone in, say, Ohio wants to watch?
A&M was smart and saw the opportunity to get out without the political fallout reminiscent of the the SWC breakup. The Longhorn Network complaints by A&M were simply a smokescreen to get out of a dying Big 12 without hearing the Grant Teaff's of the world complain and threaten to break up the permanent endowment fund, impede legislative funding, etc.
I liked the old SWC and I wish it magically could reappear along with the old Big 8, etc. But it won't ever happen. So Texas and OU (and I guess OSU if they really have that much stroke in the Ok. legislature) will leave as soon as they can. I think Texas and maybe OU will wind up in the Big 10. As I said, it's all about the money.