Consistently good to be great.

This is the team’s slogan for next year. Now I’ve ruefully accepted the fact that they’ll never use ‘Bitches need to be kicked,’ but this is certainly easier for the players to identify with than ‘Take dead aim’ or ‘Earn the right.’

And that’s the key. The players have to embrace it. In the past it sounded like something Mack Brown liked or something Bill Little cribbed from a Pappy O’Daniel stump speech, and then the team just went along with it. How many golf pricks players knew who Harvey Penick even was?

They can identify with this because they were inconsistent last year. It’s something they’ve experienced rather than some saying from a person of whom they’ve never heard. And they realize that to win a championship, they have to play well every week.

So here’s to hoping that they do.

  1. ponderos
    August 26, 2008 at 5:39 am

    guffaw.

  2. Nordberg
    August 26, 2008 at 5:53 am

    It’s certainly better than “Just do whatever it is you think you can do”, or whatever that 06 motto was.

  3. Huckleberry
    August 26, 2008 at 5:54 am

    Harvey Penick! Austin High! Loyal Forever!

  4. Bob in Houston
    August 26, 2008 at 6:01 am

    I’m consistently amazed at the need for a theme. I think it’s a function of the fact that football teams spend six days preparing and one day playing.

    Anybody ever asked Rick Barnes what his theme for a season is? I thought not.

  5. Joe Morgan
    August 26, 2008 at 6:12 am

    I like it. But I would have used the word “cosistent” more cosistently. But it’s a pretty good slogan. But the team has to consistently believe in it.

  6. Huckleberry
    August 26, 2008 at 6:50 am

    Awesome. But you spelled it right once. Joe Morgan may have been a .300 hitter on the field, but he can’t spell that word correctly that often.

    And I’m in total agreement with Bob. The insistence on having a slogan every year is funny. I can envision a world where Mack eventually steps down simply because he’s out of slogan ideas and it drives him over the edge.

  7. ponderos
    August 26, 2008 at 6:52 am

    The year he puts a Bill Little quote on a wristband, that’s when you’ll know there’s a secret search committee already being formed.

  8. WhoooTex
    August 26, 2008 at 6:57 am

    I suggest JESUS CHRIST JUST FUCKING TACKLE SOMEBODY YOU SUMBITCHES!!! That was my motto last year.

    Motto means “what you go around yelling all game long”, right?

  9. BRAGGonUT
    August 26, 2008 at 7:17 am

    I think it is because the entire team read Good to Great in July.

  10. 80's Guy
    August 26, 2008 at 7:33 am

    You’ve got to be cruel to be kind.

  11. J.R.69
    August 26, 2008 at 7:34 am

    Who’s Harvey Golfprick??

  12. BatesHorn
    August 26, 2008 at 7:41 am

    I’m pretty sure Rick Barnes motto never changes from year to year: Win every fucking game or I will shame you publically in the media.

  13. Huckleberry
    August 26, 2008 at 7:45 am

    Who’s Harvey Golfprick??

    Oh no you di’n't.

  14. Ag_in_TX
    August 26, 2008 at 9:04 am

    I’m sorry guys, but that motto just oozes lameness.

  15. Scipio Tex
    August 26, 2008 at 9:11 am

    All of our mottos ooze lameness. HJ’s point is that at least the player’s know what the hell it means. It’s not taken from a golf instructor or the chorus of a Lawrence Welk song.

  16. Ag_in_TX
    August 26, 2008 at 9:34 am

    I always thought the team motto thing was lame and should be left to high school teams.

    Some teams (or sub-units) have a permanent motto that is related to the style with which they play - my son’s high school team’s defense has the acronym SAP on everything - it stands for “Swarm And Punish” - a defenisve philosophy Coach Beck installed with the team. I think that’s OK.

  17. Mysterious Package
    August 26, 2008 at 9:48 am

    Like Wrecking Crew?

  18. Scipio Tex
    August 26, 2008 at 10:10 am

    They still refuse to name our defense ‘The Burnt Orange Hitman Posse’ as I’ve been suggesting for a decade. They’ll come around.

  19. NBMisha
    August 26, 2008 at 10:20 am

    I was feeling a little upbeat about this year, until this reminder of our annual motto hole.

  20. Kafka
    August 26, 2008 at 10:20 am

    How about “Great is the enemy of good”?

    “Bitches need to be kicked”: greatness.

  21. Ag_in_TX
    August 26, 2008 at 10:23 am

    Yes, Wrecking Crew was most excellent.

    Until is ceased to either wreck nor be a crew.

  22. Bill Little
    August 26, 2008 at 10:32 am

    I like having a little rubber bracelet on my wrist when some bitch forces me to raise my pimp hand.

  23. kchorn04
    August 26, 2008 at 10:38 am

    “Theres no I in co-starter.”

  24. Nordberg
    August 26, 2008 at 10:46 am

    “Never go full retard”

  25. HenryJames
    August 26, 2008 at 10:48 am

    Ha.

  26. westlake
    August 26, 2008 at 10:50 am

    hit ‘em where they mow

  27. MilkmanDan
    August 26, 2008 at 10:58 am

    Just like our offense, our slogan is made up of things that sound good on their own but end up assembled into a meaningless jumble rather than a cohesive unit.

  28. huge
    August 26, 2008 at 2:34 pm

    i think we should let the players come up with their own. it might actually be something about kicking bitches

  29. Teasip
    August 26, 2008 at 4:11 pm

    DWATMJLTW—Don’t worry about the mule, just load the wagon.

  30. Beergut
    August 26, 2008 at 5:19 pm

    Wasn’t their slogan “It” a few years ago?

    And slogans are definitely necessary in Austin. What else will they put on those signs they waste $5000 on if they don’t have a slogan?

  31. Art Vandelay
    August 26, 2008 at 5:48 pm

    Consistently good to be great??!!?? I think I saw that posted in every generic conference room at IBM in the early nineties.

    How about something related to our new defensive mentality? Something in honor of the soon to be retired #10 jersey? Hustle and Flow.

  32. J.R.69
    August 27, 2008 at 6:59 am

    How about an acronym with *subtle* meaning in both its parsed and unparsed form?

    Example:

    The defense are the “MASH Rats” (Mean As Shit-House Rats). This has an elegant simplicity to it, along with the terror-inducing effect it would have on opponents.

  33. Statalyzer
    August 27, 2008 at 9:22 pm

    This isn’t supposed to be naming the defense…although orange capes would be nice.

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