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	<title>Comments on: The BCS – A System Only Mickey Mouse Could Love</title>
	<link>http://www.barkingcarnival.com/srr50/the-bcs-%e2%80%93-a-system-only-mickey-mouse-could-love</link>
	<description></description>
	<pubDate>Fri, 10 Oct 2008 23:10:50 +0000</pubDate>
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		<title>By: srr50</title>
		<link>http://www.barkingcarnival.com/srr50/the-bcs-%e2%80%93-a-system-only-mickey-mouse-could-love#comment-8601</link>
		<author>srr50</author>
		<pubDate>Tue, 08 Jan 2008 01:17:45 +0000</pubDate>
		<guid>http://www.barkingcarnival.com/srr50/the-bcs-%e2%80%93-a-system-only-mickey-mouse-could-love#comment-8601</guid>
		<description>The writer's strike has hurt all the networks in their cross-promotions during sporting events. At least they can pump up their "reality" shows.</description>
		<content:encoded><![CDATA[<p>The writer&#8217;s strike has hurt all the networks in their cross-promotions during sporting events. At least they can pump up their &#8220;reality&#8221; shows.</p>
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		<title>By: hoju</title>
		<link>http://www.barkingcarnival.com/srr50/the-bcs-%e2%80%93-a-system-only-mickey-mouse-could-love#comment-8599</link>
		<author>hoju</author>
		<pubDate>Tue, 08 Jan 2008 00:30:31 +0000</pubDate>
		<guid>http://www.barkingcarnival.com/srr50/the-bcs-%e2%80%93-a-system-only-mickey-mouse-could-love#comment-8599</guid>
		<description>Interesting article.  You mention that Fox outbid ABC because perhaps ABC is getting a better value.  Everything I've read says that Fox goes into sports knowing the broadcasts won't pay for themselves.  However, they invest in the main events (NFL, MLB, NASCAR, BCS) with an eye toward marketing their every-week primetime shows.  I guess the math goes like this:

Say they bid $80 million per year on the BCS.
Say they will only make $60 million in advertisin revenue.
Obviously, they've lost $20 million... or have they?

If they put up enough adds for "24," "Prisonbreak," and "Family Guy" during the BCS, the increased ratings for those shows could drive up the advertising revenue for their every-week primetime shows, more than making up for the $20 million lost.

I guess the key is to have some marketing guy convince them of what the actual difference in ratings and revenue will be based purely on marketing during sports events.</description>
		<content:encoded><![CDATA[<p>Interesting article.  You mention that Fox outbid ABC because perhaps ABC is getting a better value.  Everything I&#8217;ve read says that Fox goes into sports knowing the broadcasts won&#8217;t pay for themselves.  However, they invest in the main events (NFL, MLB, NASCAR, BCS) with an eye toward marketing their every-week primetime shows.  I guess the math goes like this:</p>
<p>Say they bid $80 million per year on the BCS.<br />
Say they will only make $60 million in advertisin revenue.<br />
Obviously, they&#8217;ve lost $20 million&#8230; or have they?</p>
<p>If they put up enough adds for &#8220;24,&#8221; &#8220;Prisonbreak,&#8221; and &#8220;Family Guy&#8221; during the BCS, the increased ratings for those shows could drive up the advertising revenue for their every-week primetime shows, more than making up for the $20 million lost.</p>
<p>I guess the key is to have some marketing guy convince them of what the actual difference in ratings and revenue will be based purely on marketing during sports events.</p>
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		<title>By: SeeingRed</title>
		<link>http://www.barkingcarnival.com/srr50/the-bcs-%e2%80%93-a-system-only-mickey-mouse-could-love#comment-8591</link>
		<author>SeeingRed</author>
		<pubDate>Mon, 07 Jan 2008 17:52:56 +0000</pubDate>
		<guid>http://www.barkingcarnival.com/srr50/the-bcs-%e2%80%93-a-system-only-mickey-mouse-could-love#comment-8591</guid>
		<description>Great pic - Lee Corso defending self against shower rape.</description>
		<content:encoded><![CDATA[<p>Great pic - Lee Corso defending self against shower rape.</p>
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		<title>By: CrazyJoeDavola</title>
		<link>http://www.barkingcarnival.com/srr50/the-bcs-%e2%80%93-a-system-only-mickey-mouse-could-love#comment-8580</link>
		<author>CrazyJoeDavola</author>
		<pubDate>Sun, 06 Jan 2008 02:52:45 +0000</pubDate>
		<guid>http://www.barkingcarnival.com/srr50/the-bcs-%e2%80%93-a-system-only-mickey-mouse-could-love#comment-8580</guid>
		<description>CrazyJoeDavola: Please be sure to visit orthopedist to correct this persistent foot-in-mouth thing.</description>
		<content:encoded><![CDATA[<p>CrazyJoeDavola: Please be sure to visit orthopedist to correct this persistent foot-in-mouth thing.</p>
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		<title>By: DBH</title>
		<link>http://www.barkingcarnival.com/srr50/the-bcs-%e2%80%93-a-system-only-mickey-mouse-could-love#comment-8579</link>
		<author>DBH</author>
		<pubDate>Sun, 06 Jan 2008 02:25:19 +0000</pubDate>
		<guid>http://www.barkingcarnival.com/srr50/the-bcs-%e2%80%93-a-system-only-mickey-mouse-could-love#comment-8579</guid>
		<description>"DBH: Please be sure to pick up your sarcasm meter from the shop."

Um...I was just playing straight man about the stature of rpongett.  I knew it was sarcasm all along.  Yeah, that's it.  But thanks for directing me to the shop.  I didn't know BC even had a shop.</description>
		<content:encoded><![CDATA[<p>&#8220;DBH: Please be sure to pick up your sarcasm meter from the shop.&#8221;</p>
<p>Um&#8230;I was just playing straight man about the stature of rpongett.  I knew it was sarcasm all along.  Yeah, that&#8217;s it.  But thanks for directing me to the shop.  I didn&#8217;t know BC even had a shop.</p>
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		<title>By: SizzleChest</title>
		<link>http://www.barkingcarnival.com/srr50/the-bcs-%e2%80%93-a-system-only-mickey-mouse-could-love#comment-8577</link>
		<author>SizzleChest</author>
		<pubDate>Sun, 06 Jan 2008 01:23:26 +0000</pubDate>
		<guid>http://www.barkingcarnival.com/srr50/the-bcs-%e2%80%93-a-system-only-mickey-mouse-could-love#comment-8577</guid>
		<description>You like wet vagina.  Please.</description>
		<content:encoded><![CDATA[<p>You like wet vagina.  Please.</p>
]]></content:encoded>
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		<title>By: ChrisApplewhite</title>
		<link>http://www.barkingcarnival.com/srr50/the-bcs-%e2%80%93-a-system-only-mickey-mouse-could-love#comment-8575</link>
		<author>ChrisApplewhite</author>
		<pubDate>Sun, 06 Jan 2008 00:29:11 +0000</pubDate>
		<guid>http://www.barkingcarnival.com/srr50/the-bcs-%e2%80%93-a-system-only-mickey-mouse-could-love#comment-8575</guid>
		<description>I like redundancy.</description>
		<content:encoded><![CDATA[<p>I like redundancy.</p>
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		<title>By: DrkBgrk</title>
		<link>http://www.barkingcarnival.com/srr50/the-bcs-%e2%80%93-a-system-only-mickey-mouse-could-love#comment-8574</link>
		<author>DrkBgrk</author>
		<pubDate>Sun, 06 Jan 2008 00:26:18 +0000</pubDate>
		<guid>http://www.barkingcarnival.com/srr50/the-bcs-%e2%80%93-a-system-only-mickey-mouse-could-love#comment-8574</guid>
		<description>This guy has a lot of interesting opin... zzzzzzzzzzz</description>
		<content:encoded><![CDATA[<p>This guy has a lot of interesting opin&#8230; zzzzzzzzzzz</p>
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		<title>By: Gary Pinkel</title>
		<link>http://www.barkingcarnival.com/srr50/the-bcs-%e2%80%93-a-system-only-mickey-mouse-could-love#comment-8573</link>
		<author>Gary Pinkel</author>
		<pubDate>Sun, 06 Jan 2008 00:05:46 +0000</pubDate>
		<guid>http://www.barkingcarnival.com/srr50/the-bcs-%e2%80%93-a-system-only-mickey-mouse-could-love#comment-8573</guid>
		<description>'Nonsensical' means "make no sense".</description>
		<content:encoded><![CDATA[<p>&#8216;Nonsensical&#8217; means &#8220;make no sense&#8221;.</p>
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		<title>By: ChrisApplewhite</title>
		<link>http://www.barkingcarnival.com/srr50/the-bcs-%e2%80%93-a-system-only-mickey-mouse-could-love#comment-8572</link>
		<author>ChrisApplewhite</author>
		<pubDate>Sat, 05 Jan 2008 23:32:52 +0000</pubDate>
		<guid>http://www.barkingcarnival.com/srr50/the-bcs-%e2%80%93-a-system-only-mickey-mouse-could-love#comment-8572</guid>
		<description>rpongett has already tivo'd replays of all of Auburn's games last year and assigned all the defensive front nonsensical names that make no sense.</description>
		<content:encoded><![CDATA[<p>rpongett has already tivo&#8217;d replays of all of Auburn&#8217;s games last year and assigned all the defensive front nonsensical names that make no sense.</p>
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