Vince Young: The Gift That Keeps On Giving
While at Texas, Vince Young helped fill up the trophy case, and even today he continues to help fill up the pocket book of the Horns.
The Collegiate Licensing Company oversees the sale of University merchandise for most of the major BCS schools, and they announced recently that Texas led the second quarter of the 2007-08 fiscal year in royalties on all collegiate merchandise sold. From Oct. 2007 through Dec. 2007 the top five were:
1. Texas
2. Michigan
3. Notre Dame
4. Florida
5. Georgia
It continues a pattern of sales that was established after Vince Young led Texas to the National Championship. At the begining of the decade, Texas was 11th in collegiate sales. In 2001-02 the Horns moved into the Top 10 at number 8, and the next year Texas moved into the Top 5. By 2003-04 and 2004-05, Texas was firmly entrenched in 3rd in collegiate sales behind North Carolina and Michigan.
Then came the National Championship game in the Rose Bowl.
Texas not only vaulted to the top spot for 2005-06, it made collegiate licensing history by generating the most royalties ever by a college or university. Texas boosted its royalties over 100% by taking in $8.2 million in royalties. The previous record was just over $6 million 12 years earlier, set by the Michigan Wolverines and the “Fab Five.”
North Carolina had held the top spot for five years, but Texas has been the leader in merchandising sales since then. T-shirts and caps are the main sellers, but it is hardly limited to clothing.
Several BCS schools do not use Collegiate Licensing Company for royalties, the most prominant being Ohio State, Va. Tech, Oregon and Texas A&M.
May 5, 2008 at 5:18 am
FWIW, the jelly of the month club is also the gift that keeps on giving.
May 5, 2008 at 5:30 am
“Eddie….what are you doing here?!?…I wouldn’t be more surprised if I woke up with my head sewn to the carpet”
May 5, 2008 at 5:59 am
I have contributed more to that total than I’d care to figure out. Between the Co-Op opening here in Houston, my best friend having a baby (and being married to an aggie), AND going to church with a bunch of aggies, I’ve had to buy stuff from the Co-Op almost weekly in order to represent.
May 5, 2008 at 7:02 am
I’d say USC counts among the most prominent.
Full list here.
May 5, 2008 at 7:58 am
Royalties are the work of the Devil. That’s Dev-ille, as in the Fru-its of the Dev-ille.
May 5, 2008 at 8:34 am
Does anyone have a complete list including the schools that use other licensing companies?
May 5, 2008 at 9:16 am
One of the only ways that faculty ever benefit, financially, from UT’s athletic programs is through indirect grants from the Co-op.
It’s not a lot, but the sweatshirts and other licensed bling underwrite a few scholarships and book subventions here and there.
May 5, 2008 at 9:36 am
That’s not even counting all the upside down decals that A&M fans buy.
May 7, 2008 at 2:13 pm
[…] 7, 2008 by camp4 Barking Carnival posted the rankings for collegiate merchandise royalties for the 2007-2008 fiscal year and it looks […]
May 7, 2008 at 3:17 pm
And don’t forget to thank the landthieves in oklahoma for all the bevo decal sales (shown upside down)