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Texas Longhorns Football is a cash cow

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Texas Longhorns, Inc. leads the way but many schools are struggling to keep up

Star-Telegram confirming what we already know, the Texas Longhorns athletic department makes a lot of money. What they do with it, is certainly up for debate.

Business is good for Bevo.

And 2011 was a banner year in Austin.

Yes, Texas only went 8-5 and earned a Holiday Bowl berth, but the Longhorns cashed in more than any other school in the history of college football.


Read more here: http://www.star-telegram.com/2012/12/04/4460673/texas-football-leads-the-way-among.html#storylink=cpyhttp://www.star-telegram.com/2012/12/04/4460673/texas-football-leads-the-way-among.html#storylink=cpy#storylink=cpy

We may have lost to TCU on the field but we're kicking their balance sheet's ass.