Longhorn season ticket holders recently got this letter:
|2013 AT&T RED RIVER RIVALRY: OCT.|
|Texas Longhorns - http://www.texassports.com " />|
I can't remember this ever happening. And it's not because student tickets are suddenly available. It's because Texas fans don't want to attend the one game a year that has traditionally defined Longhorn passion. That passion is tapped out and people are finding more rewarding pursuits for their Saturdays.
Don't pay full sticker, by the way. You can pick up tickets for less than $100 on Ticketcity right now. Incredible. Even during the very darkest days of McWilliams and Mackovic, we still went to the game. Because that's what you do.