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Texas-Oklahoma Football Game: Sign Of The Times

Texas fans refusing to make the annual humiliation trek to Dallas despite Bellmont's pleas.

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Tom Pennington

Longhorn season ticket holders recently got this letter:

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Texas Football vs. Oklahoma tickets

As a Longhorn Foundation member, we would like to offer you the opportunity to purchase up to four tickets -- in addition to any you may have already requested -- for the Texas Football vs. Oklahoma game (AT&T Red River Rivalry) on Saturday, Oct. 12 at the Cotton Bowl in Dallas.

These tickets were originally held for UT students, but are now available for purchase by Longhorn Foundation members and Texas Football season ticket holders. They are $110 each, located in the north upper deck sections of the Cotton Bowl, and available on a first-come, first-served basis until sold out.

Tickets must be purchased online via They are not available for purchase by phone or in person at the UT Athletics Ticket Office.

To purchase, login to your season ticket holder account using your customer number or email address and password. (Your customer number is listed at the top of this email along with your PIN if you have not previously registered your account.) If you have any questions regarding your account, please contact the UT Athletics Ticket Office at

Hook 'em, Horns!
UT Athletics


I can't remember this ever happening.  And it's not because student tickets are suddenly available.  It's because Texas fans don't want to attend the one game a year that has traditionally defined Longhorn passion.  That passion is tapped out and people are finding more rewarding pursuits for their Saturdays.

Don't pay full sticker, by the way.  You can pick up tickets for less than $100 on Ticketcity right now. Incredible.  Even during the very darkest days of McWilliams and Mackovic, we still went to the game.  Because that's what you do.

In a program defined by false metrics and fake achievement, the bottom line that does concern them is weakening mightily.  Yep, this thing is over.  Now it's about the waiting.