“You Are Looking Live,” at the end of a Hall of Fame Broadcasting career.
Brent Musburger, a network icon since 1975, has decided to retire at the end of this month. Musburger will finish with a basketball game between Kentucky and Georgia on ESPN on January 31st.
From 1975 to 1990 Brent worked for CBS. Then he moved over to ABC and ESPN, spending the last couple of years working for the SEC Network as well.
He’s called a lot of big games and had a lot of big moments, but this one will always be remembered by Longhorn fans.
His signature line, “You Are Looking Live,” actually started when he was host of “The NFL Today on CBS” the first live in-studio sports show for any network. He would use his line whenever they would check in on regional contests.
Musburger is well past his prime, and I have had lots of folks complain to me about how “biased” he is — either for the SEC or against their team.
Not really. Brent has spent his career as a cheerful frontrunner. He hypes whoever is doing well, be it team, player or pretty girlfriend in the stands.
Brent is all about the performance.
I will pass along one personal story. Back in 1975, Texas reached the College World Series Finals against South Carolina. I was the just-out-of-UT sports director for KVUE in Austin. Through a series of breaks, we got the live rights to the championship game. At that time CBS only broadcast taped delayed highlights on CBS Sports Spectacular. We got to use the CBS production crew for our live telecast. Brent and Former MLB pitcher Robin Roberts were there to announce the game for CBS.
Brent and the crew could not have been nicer to us local yokels. The day before the championship game, they let us in the production truck while they cut the audio over the previous game highlights.
At one point, after a spectacular defensive stop, Brent says, “that’s an ooher.”
Everybody laughs I look a little puzzled and Brent explains.
“I worked the NBA last year with Oscar Robertson,” Musburger said. “He is a terrific guy, really sharp, but he was never comfortable with the TV format where he had only seconds to say something. At times after a great play he would just go, ooh, ooh!”
Brent then went on, “One time Pete Maravich did one of his spectacular behind-the-back dribble move step back jumper and Oscar went, ooh! ooh! ooh! ooh!”
Musburger followed that up with, “Yes sir, that play was so spectacular it was a 4 ooher!!”
Brent was one of a kind.
Oh and while he will leave broadcasting, he is not retiring to the golf course.
Brent is moving to Las Vegas to help his family start a handicapping business.
You could knock me over with a feather.