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Ohio State-TCU TV Ratings: Why The Big 10 Still Matters

The Big 10 may be having a down year on the field, but they are still relevant to college football.

Ohio State v TCU Photo by Ronald Martinez/Getty Images

Week 3 was top heavy with four attractive match ups – and Alabama playing somebody.

These five games were at the top of the ratings chart for last weekend.

As expected, the Ohio State/TCU contest topped this list, and it wasn’t all that close.

Ohio St. vs. TCU ABC 7:00 PM 7.2 million

LSU @ Auburn CBS 2:30 PM 5.9 million

Alabama @ Ole Miss ESPN 6:00 PM 4.1 million

Oklahoma @ Iowa St. ABC 11:00 AM 3.3 million

USC @ Texas Fox 7:00 PM 2.9 million

Here are the Top 3 games from the 2017 Week 3

Tennessee @ Florida CBS 5.2 million

Clemson @ Louisville ABC 5.1 million

Texas @ USC Fox 4.9 million

The Big 10 is off to an awful start on the field, but don’t mistake that for a loss of relevance when it comes to the sport and media. A total of 17 million tuned in to watch the Top 3 games from last week. In 2017 15 million were watching. I have heard the topic of the Big 10 being a graveyard for college football ad nauseam from college football fans across the board. But long-term that simply isn’t the case.

The simple truth is that the Big 10 has major state universities that still care very much about football. And that means massive alumni bases that still care very much about college football. There are nine Big 10 Universities in the Top 15 with living graduates. They are: Penn State, Indiana, Michigan, Michigan State, Ohio State, Rutgers, Purdue, Wisconsin and Illinois. (Texas A&M and Texas are also in the Top 15).

And guess what? Many of those alums live and work in the major economic centers on the east and west coast. And as the media landscape continues to move toward a more focused (i.e. skinny bundles) media to target audiences, those numbers will matter.

BTW in the 10 most-watched regular season games last year, six had at least one Big 10 team, while 5 had at least one SEC squad.

I’m not saying that Texas belongs in the Big 10, not even close. But they are a viable option when they next round of realignment musical chairs kicks up.