DKR is rocking: The new Longhorn home field advantage

Andy Staples has an interesting piece in SI detailing the transformation of the Longhorn gameday experience. Cheap beer, Bevo Boulevard, giving students prime first-come, first-serve contiguous seating, live music, food trucks, legitimate atmosphere over corporate shilling, a message to donors that they’re not bigger than the game day experience. It’s not that hard, but it took an AD with some vision and some guts to make it happen.

Winning football doesn’t hurt either.