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The college football playoff drove 3 of the top 4 games watched, while Texas has two entries with Georgia and OU Part Deux.
Steve Ross can opine more meaningfully, but one of the key drivers beyond a regional base is casual interest from national viewers and the opportunity to be a featured game.
Also a confirmation of why the Big 12 is the deadest of dead ends in serving Texas.
The ten most-watched games of the 2018 CFB season:
— Zach Barnett (@zach_barnett) January 10, 2019
1. Alabama-Clemson
2. Alabama-Oklahoma
3. Alabama-Georgia
4. Clemson-Notre Dame
5. Ohio State-Washington
6. Texas-Georgia
7. Ohio State-Michigan
8. Alabama-LSU
9. Texas-Oklahoma II
10. Ohio State-Penn State