The college football playoff drove 3 of the top 4 games watched, while Texas has two entries with Georgia and OU Part Deux.
Steve Ross can opine more meaningfully, but one of the key drivers beyond a regional base is casual interest from national viewers and the opportunity to be a featured game.
Also a confirmation of why the Big 12 is the deadest of dead ends in serving Texas.
The ten most-watched games of the 2018 CFB season:— Zach Barnett (@zach_barnett) January 10, 2019
4. Clemson-Notre Dame
5. Ohio State-Washington
7. Ohio State-Michigan
9. Texas-Oklahoma II
10. Ohio State-Penn State