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The 10 Most Watched Games of the 2018/19 College Football Season

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NCAA Football: Sugar Bowl-Georgia vs Texas Stephen Lew-USA TODAY Sports

The college football playoff drove 3 of the top 4 games watched, while Texas has two entries with Georgia and OU Part Deux.

Steve Ross can opine more meaningfully, but one of the key drivers beyond a regional base is casual interest from national viewers and the opportunity to be a featured game.

Also a confirmation of why the Big 12 is the deadest of dead ends in serving Texas.