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College Football TV Ratings Increase

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College football viewership was up across the board in 2009, with CBS and ESPN enjoying their best ratings in over a decade.

Overall, the networks carrying college football (ABC, CBS, ESPN, NBC, Versus) saw an average viewership of 3 million, up about 100,000 from the year before.

CBS saw its 15-game SEC lineup average right at 7 million viewers per telecast. That was one and a half million more viewers per game than the 2008 season. Meanwhile ABC saw a slight decline overall as they averaged 6.1 million viewers.

The SEC championship game was the most-watched college football game of the season. Just over 17.9 million viewers tuned in to watch Alabama dismantle Florida.


This years SEC Championship game is the highest rated in conference history.

Texas

As might be expected, the Big 12 Championship game is the second-highest rated college football game of the season behind the SEC Championship.


ABC had 12.7 million viewers for Texas' last second win over Nebraska.

ABC's highest rated prime-time game was the OU-Miami contest, which drew 7.8 million viewers., but it didn't rank second to the Texas-Nebraska contest for viewership.


Texas 16-13 win over the Sooners drew 8.7 million viewers, despite having an early Saturday kickoff.

The September contest with Texas Tech drew 6.7 million viewers, while the Texas-Missouri game attracted 5.6 million viewers..

ESPN

ESPN averaged almost 2.9 million viewers for its 71 college football games, its highest average audience in 15 years. The early season matchup between USC and Ohio State was a huge ratings hit, garnering 10.6 million viewers for the WWL.


This years USC/Ohio State ranks as the most-viewed college football game ever on ESPN, regular season or postseason.

The Thanksgiving game against Texas A&M drew 6.7 million viewers for ESPN, easily the highest-rated Thursday night game of the year.


The Horns 49-39 win over A&M ranks as the third most-viewed college football game of the season on cable, behind only Miami/Florida State (8.4 mil) and USC/Ohio State (10.6 mil) on ESPN in September.

Notre Dame

Notre Dame's $9 million check from NBC was a little easier to write for the Peacock Network this season. The Fighting Irish saw ratings increase for the second straight season, averaging 3.2 million viewers in 2009 -- an increase of over 500,000 from 2008.

And when the Irish play on another network, they are still a top draw.


Michigan's dramatic win over the Irish finished just behind Texas-OU with 8.3 million viewers.

The Notre Dame-Stanford game drew 7.2 million viewers in primetime for ABC, just behind the OU-Miami contest.

There were a few Saturdays when the networks went head-to-head with national broadcasts, and there were some interesting contrasts.

September 25
ABC Miami vs. Virginia Tech 6.1 million viewers
CBS Arkansas vs. Alabama 3.6 million viewers*
*Those who think Arkansas would be a good replacement/addition to the Big 12 may want to think again.

October 3
CBS LSU vs. Georgia 5.5 million viewers
NBC Washington vs. Notre Dame 4.4 million viewers

October 17
CBS Arkansas vs. Florida 6.8 million viewers
NBC USC vs. Notre Dame 6.4 million viewers *
*Texas-OU drew 8.7 million viewers earlier -- lots of folks decided college football was worth staying in for that day.

October 24
ABC Penn State vs. Michigan 7.2 million viewers
CBS Tennessee vs. Alabama 5.7 million viewers*
*The Florida-Mississippi State contest drew 5.7 million viewers for ESPN that night, while 5.6 million viewers tuned in to Texas-Missouri.

November 14
ABC Iowa vs. Ohio State 6.7 million viewers
CBS Florida vs. South Carolina 6.3 million viewers

Which game was the lowest-rated national telecast this regular season?


The Nebraska-Colorado contest the day after Thanksgiving drew less than 2.4 million viewers.