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Big 10 Expansion: Feeding The Monster

Rumors swirled all about this week that the Big 10 was going to expand to 16 teams and raid the Big 12 for both Nebraska and Missouri.

It made for good blogging, but right now it appears to be premature.

But still, questions remain:

Why the sudden move to expand?
Why go directly from 11 teams to 16?
And why are Nebraska and Missouri prime targets?

The answer to all three: