Found this article via Farmer Ted's most recent excoriation of Dan Beebe over @ Better Off Red.
This is a must read: Big 12 blew it by eschewing playoff
Delany estimates a playoff could gross $880 million. The more conservative, yet exhaustively researched estimate we used in the book comes in at around $780 million. In each case profits would exceed $700 million, meaning the BCS is costing college athletics over half a billion in annual profit.
And I'm also happy to plug Dan's forthcoming book as well: Death To The BCS
Diogenes Doperbo recently pointed out when he came out of his tub posh office, Y! Sports and Wetzel continue to kick a lot of ass.