In his preview of Texas for the upcoming season, Denver Post writer John Henderson decided to forgo a team breakdown and instead took one last look at the overall strength of the Texas Athletics program. In that article there were a couple of nuggets from Longhorn AD Deloss Dodds.
Texas did its due diligence when looking at the Pac-10 and the Longhorns were convinced that if the six Big 12 schools did go west, they would add as much as $200 million a year to the TV packages for the conference.
When the Pac 10 was reluctant to pitch in on the $20 million Big 12 buy out, it made Texas think twice about the proposed merger.
"I suggested that there may be a sharing of that $20 million exit fee for the schools that were leaving the Big 12….When (Pac-10 officials) came in the night before, they talked about loaning us that money instead of helping us. That was one of the major things."
Dodds also made it clear on how Texas Stands on equal revenue sharing.
"Here's my bottom line — and I've never said this publicly before — but we spent $400 million on facilities, and if someone wants to bully up and do that," Dodds said, "I'm for equal sharing."
The article touched on several factors that helped transform Texas back into a national power, including:
The Longhorn Foundation
In the early 1980's fund raising for collegiate athletics was haphazard and inefficient. Dodds move to bring fund raising in-house and under one organization set the standard for what many Universities are now doing. When the Longhorn Foundation began in 1984 it raised a little over $400,000. Today it raises over $37 million annually.
As mentioned in the article, Texas commitment to upgrading all the facilites paid off in many ways, including helping Texas weather the economic downturn.
According to the Bloomberg News, UT is one of the few programs who actually saw its operating revenues go up since 2007, thanks to its investing in stadium expansions rather than securities.
Investing in upgrading DKR is already paying dividends. The annual debt on the renovations to DKR is $14 million. However, the addition of 13,000 seats along with 2,200 club seats starting at a minimum $2,000 annual donation, as well as 47 suites priced from $62,000 to $75,000 has helped to generate an additional $24 million for football.
Henderson's last comment in his article is this:
Today, Dodds is committed to making the 10-team Big 12 as powerful as ever. The question for the rest of the league is, can Texas be stopped? Maybe this was inevitable.