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CBS Just Bowed Out of Bidding for the SEC -Guess Who Looks To be the Winner

It’s not great news for any of the other Power 5 conferences.

COLLEGE FOOTBALL: DEC 07 SEC Championship Game Photo by David John Griffin/Icon Sportswire via Getty Images

CBS has said “No Mas” to the SEC and the broadcast rights to the conference are now expected to go to ABC/ESPN. CBS has been paying the SEC $55 million a year for less than 20 games a year.

Disney is said to be willing to pay up to $350 million a year for the 15-17 games a season.

Kudos to John Ourand of Sports Business Journal. He is the best in the business in covering this area. You can follow him at @Ourand_SBJ

There is some risk for the SEC - in terms of media exposure to their brand. The SEC has owned Saturday afternoons for the past decade. The SEC will no doubt be a ”First Among Equals” in terms of the other Power 5 conferences already in the ABC/ESPN fold, but with CBS they were the Golden Child who received millions in publicity throughout the entire CBS sports package -- especially in the NFL games.

On the other hand Disney had a great pitch as well. ESPN will have total control of the SEC media rights. That means more primetime games on ESPN. It means more broadcast games for the SEC on ABC on Saturday afternoons and evenings.

It also means less primetime games, for among others, the Big12.

Shit is about to get real.