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UT #1 For 3rd Year In A Row In Merchandise Sales

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The Vince Young Saga has turned into a Soap Opera in Nashville, but for Texas, it is still a box office winner. When Young led Texas to the National Title in 2005, he also took the Horns to the top of the list for collegiate merchandise sales. According to the Collegiate Licensing Company, Texas once again is the leading brand with over $8 million in sales. Texas set the record with almost $8.6 million in the national championship season. For the 2006-07 school year, the Horns racked up over $7.5 million in sales.

CLC owns the rights to over 180 colleges, including most of the BCS schools, with notable exceptions such as USC, Ohio State and Texas A&M.

The Southeast Conference dominates the Top Ten as might be expected.
1. Texas
2. Michigan
3. Florida
4. LSU
5. Notre Dame
6. North Carolina
7. Georgia
8. Alabama
9. Penn State
10. Tennessee

The licensing of collegiate apparel and merchandise is relatively new. Collegiate Licensing Company was started in the early 1980's by former Tennessee football coach Bill Battle. He was the youngest NCAA head coach in 1970 at the age of 28. He was 59-22-2 in 7 years as the Vols coach (Phil Fulmer played for him), but was fired after consecutive 5-loss seasons.

Battle had played for Bear Bryant at 'Bama, and he got the Crimson Tide to sign on as the first school to let CLC handle their licensed sales. CLC now oversees the licensed sales for over 180 schools.

Other Big 12 schools in the Top 75

11. Oklahoma
14. Kansas
17. Nebraska
24. Missouri
29. Oklahoma State
30. Texas Tech
34. Kansas State
40. Colorado