When the Central Florida Golden Knights land in Austin for their Saturday contest with Texas, they no doubt will swing by Academy Sporting Goods to pick up some cleats.
That's because Adidas has discontinued its shoe and apparel contract with the Knights since Michael Jordan's son won't wear their shoes.
Marcus Jordan, a freshman on the Golden Knights basketball team, wore a pair of his dad's Air Jordans in an exhibition game this week. He says he will only wear the Air Jordans since they have a special meaning to his family.
Marcus Jordan says he will wear all Central Florida apparel with the Adidas logo -- just not the shoes.
Adidas reacted quickly after the exhibition game, releasing this statement.
"The University of Central Florida has chosen not to deliver on their contractual commitment to adidas," adidas spokeswoman Andrea Corso wrote in an e-mail to The Associated Press. "As a result we have chosen not to continue our relationship with them moving forward."
Come to think of it, Central Florida can probably skip going by Academy. Phil Knight, never one to turn down an opportunity for publicity, has probably already made a call to the University.