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Around SBN: Cowboys Draft 2012: The Big Board 5.0

Bevo TV

As we've all heard, Texas is pretty much totally awesome. The rich get richer. And people wonder why we're so arrogant.

Star-divide

This even got Cooper Industrique's attention.

The Sooners are also apparently interested in getting their network up and running this year.

Will this be a cable access type thing?

Apparently not.

The new OU channel, on a 24-hour basis, will provide original programming that includes live and recorded Olympic sporting events, Breaking Bad reruns, Huntin' With Ted Nugent, coaches’ shows and possibly men’s and women’s basketball games and even a football game or two each year (which would depending largely on the Big 12’s TV contracts; the league’s deal with Fox expires after 2011 and ABC ESPN expires after 2015).

I think they have more Big XII Championship Trophies than TVs. See, we can laugh ourselves.

Oddly, Nebraska is still irritated. Except they aren't. Or something.

The University gives some insight into some of the types of programming that will be available.

Lucky for us Spencer Hall and Dan Wetzel also have some suggestions about content and programming.

As usual, Spencer was ahead of the curve here and had some great ideas back in May of 2010. Suffice to say, we may have some new ideas where to deploy Mad Dog Madden's unique talents.

More recently Y! Sports scribe Dan Wetzel added some thoughts.

These last two links are must reads.

Lots of chatter on whether this totally awesome money tree we just planted is the death knell for the Big XII X or whether it in fact saves everybody else from wandering their respective TV wastelands and becoming "good basketball conferences".

Our old buddy from the Windy City, Frank The Tank, has some thoughts.

So, what should we call this thing?

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Comments

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…..that includes live and recorded Noodle Olympic sporting events….

by magnusbleuveigner on Jan 20, 2026 1:08 PM CST reply actions  

Good stuff.

Agree, mags. Okie Noodling as a D1 sport. OU dynasty. Or would Okie State take that?

The guy in the video looks like Chris Fowler.

by Braden Lemieux on Jan 20, 2026 1:11 PM CST reply actions  

BevoTV
UTTV
The Longhorn Network
DeLoss’s Balls In Your Face 24/7 TV

Anything along those lines works for me.

by nordberg on Jan 20, 2026 1:22 PM CST reply actions  

Telelonghorn

by Canuck Horn on Jan 20, 2026 1:36 PM CST reply actions  

Btw, what’s the appeal of this network? It only has one football game a year. Will there be classic games? Without football or I guess basketball, I don’t get it. Is there a lot of demand to see volleyball and rowing?

by Canuck Horn on Jan 20, 2026 2:02 PM CST reply actions  

“Btw, what’s the appeal of this network?”

For me personally it’s baseball. Of course I’ll watch whatever football or basketball games are on too, but actually being able to watch a good amount of Texas baseball on TV is what has me hard.

by nordberg on Jan 20, 2026 2:08 PM CST reply actions  

love Uncle Ted!

by Texastough on Jan 20, 2026 2:17 PM CST reply actions  

The US Patent & Trademark Office is a great resource for finding out what people are going to name things before they officially release their name.

Right now, the Board of Regents has filings for:

Longhorn Network
UTexas Channel
UTexas Network
Texas Channel
Texas Network
Longhorns Channel
Longhorns Network
Texas Longhorns Channel
Texas Longhorns Network
TXLN
TXLC

There’s quite a bit more — for a complete list go to:

http://tess2.uspto.gov/bin/gate.exe?f=search&state=4004:ratgbt.1.1

and search:

1b[cb] and “university of texas”[on]

~Your friendly IP attorney

by Justin on Jan 20, 2026 2:32 PM CST reply actions  

The Breaking Bad reruns will be worth 3 credit hours as a personal finance class at OU.

by kevwun on Jan 20, 2026 2:56 PM CST reply actions  

He shoots, he scores!! Nice, kevwun.

TT, my boy was with him on one of those Jesus planes that lands on water while bear hunting in Alaska. Not surprisingly he said he had a blast.

by magnusbleuveigner on Jan 20, 2026 3:16 PM CST reply actions  

I know I am going to sound like a 12yo, and that might be the target audience, but what about filming cheerleader practices?

by Big Mc on Jan 20, 2026 3:27 PM CST reply actions  

Think they might run any commercials for teeth whitening products? Because I think UT might have a spokesman ready to go for that.

by NateHeupel on Jan 20, 2026 3:43 PM CST reply actions  

kevwun,

That was nicely done.

by NateHeupel on Jan 20, 2026 3:45 PM CST reply actions  

Let’s (appropriately) call it “The Rubicon.”

I understand why it’s win/win for both UT and the Worldwide Leader, but make no mistake: in terms of general public perception, UT has now officially joined the New York Yankees, Dallas Cowboys, and Notre Dame as one of sports’ most polarizing brands.

by Dmitri Kissov on Jan 20, 2026 3:49 PM CST reply actions  

Noted, though infrequent, Husker blogger Ojnab Bob sent me this link which is worth a read:

The Longhorn Network — The $300 Million Mystery

Is it a mystery or does ESPN just want to kill super-conferences and playoffs?

by Drew Dunlevie on Jan 20, 2026 4:20 PM CST reply actions  

I nominate Big Mc for Director of Programming.

Nominations are now closed.

by Black Scholes on Jan 20, 2026 5:11 PM CST reply actions  

Earlier today, I walk into the office of a booze distributor in Las Vegas, NV, and the four guys in there are talking about the UT/ESPN network deal. UT will be more polarizing than Notre Dame, because this football program will be relevant. In a couple years, more people will hate UT, than those who either love the university, or don’t give a rat’s behind.

by LHDoc on Jan 20, 2026 5:37 PM CST reply actions  

In a couple years, more people will hate UT, than those who either love the university, or don’t give a rat’s behind.

TV eyeballs that hate the Longhorns count exactly the same as eyeballs that love them. The more, the better.

by ACE on Jan 20, 2026 5:57 PM CST reply actions  

What’s the reason to love UT if you have no ties? This network deal will be a curse.

by LHDoc on Jan 20, 2026 6:01 PM CST reply actions  

Did you watch Notre Dame more with the NBC deal?

by LHDoc on Jan 20, 2026 6:02 PM CST reply actions  

following the logic set forth by Tank it would appear ESPN will pursue sim agreements with the top schools from each of the BCS conferences (except Big 10)

If they contract with SoCal and Oregon, that might kill a Pac 12 network; take Fla and Ala for SEC and whoever is important in ACC and Big East. A sort of preemptive ‘union busting’.

While Im happy for the ESPN investment, if it becomes an obstacle for playoffs then I think D1 football suffers.

Can one of the media/network savvy Barkers comment on the impact to the chances for a playoff?

Great site BTW
Thanks

by greg rn on Jan 20, 2026 6:04 PM CST reply actions  

ESPN will ruin sports, because eventually, it will ALL be WWE … the entertainment will trump the sport.

by LHDoc on Jan 20, 2026 6:10 PM CST reply actions  

@LHDoc

I sensing you aren’t thrilled with this?

by Hank The Plank on Jan 20, 2026 6:42 PM CST reply actions  

I want Gus Johnson on our payroll. Hoops games, Shakespeare lectures, whatever.

by Drew Dunlevie on Jan 20, 2026 6:53 PM CST reply actions  

You are correct, Hank. I can’t help but live in the past, and in my narrow view of life, the games functioned as a way to teach boys how to become outstanding men. Sports was a metaphor for life. Now, it seems to be about fantasy leagues, market shares, tv ratings, revenue generated, fame, etc. Pardon my french, but with each passing year, it looks more like shit. My view seems to be out-dated.

I wish ESPN would go away … far, far away.

by LHDoc on Jan 20, 2026 7:00 PM CST reply actions  

“What’s the appeal of this network?”

Jeebus, what part of 24/7/365 exposure to all things UT don’t you understand?! This isn’t just about sports, much less only about football, it’s about indoctrinating the youth/population of Texas (and beyond) that the only school worth attending is UT—and only UT. Goodness, time for a freshman-level marketing course here at hidebound BC………….

by dookie on Jan 20, 2026 7:08 PM CST reply actions  

You turn down a deal that financially enhances both academics and sports because you are afraid that someone might not like you? I don’t think so. If Texas is viewed as the next Yanks (go Sox), Domers or Cowboys so be it.

by g'69 on Jan 20, 2026 7:11 PM CST reply actions  

Yeah, we’re Texas … what did program arrogance produce for UT fans this year? we’re Texas …

by LHDoc on Jan 20, 2026 7:14 PM CST reply actions  

TXPN (this from Jerome Solomon of the Hou. Chronicle)

I don’t see the network as something many of us would watch. I doubt I subscribe. Hours and hours of school PR, which is fine but doesn’t interest me. A few live games — but all the major ones will stay with the Big 12 package or whatever replaces it. Look, we already have massive advantages in terms of resources over all our conference rivals except maybe Oklahoma. Texas A&M has the potential to be close to our equal. Potential, I said. The rest trail and always will (in terms of the ability to pull in dollars).

I’m not sure this is good. We can spend our way out of the Big XII-2, get into an athletic/financial stratrosphere that maybe 10-20 other universities can attain. We can be the founding daddy of the first true superconferenc . . . but what have we got? We’ll win titles, but our advantages will be so great that it’d be like the Steelers winning the Big East.

I like to win, I want to win, at this point I expect to win. You keep going along that spectrum, and what have you got? Dunno. And won’t live long enough to find out.

by edsp on Jan 20, 2026 9:35 PM CST reply actions  

If the new revenue means end of Bob Cole and the scoreboard commercials, then it’s worth celebrating.

by Dave on Jan 20, 2026 9:38 PM CST reply actions  

Did the NBC deal help Notre Dame win more football games?

by Just wondering on Jan 20, 2026 11:21 PM CST reply actions  

All y’all dummies missed the greatness of the thread. We had a guy post as ‘greg rn’.

Focker here’s a male nurse.

by magnusbleuveigner on Jan 21, 2026 12:20 AM CST reply actions  

I hit it off with Ted Nugent’s niece at my wife’s Colgate reunion. Picture a girl in a Lilly Pulitzer dress and Jack Rogers sandals who inherited the familial savage glare and parties like Ted backstage at the ‘78 Texxas Jam. Yeah, I’d watch an educational show with her talking finance.

by triplehorn on Jan 21, 2026 12:32 AM CST reply actions  

Whatever it is, by all means, leave ESPN out of the title. Welcome to say ESPN on _ Network or have a small ESPN logo in the background for a post-game show for cross promotion purposes, just keep it out of the official title and logo of the channel. The title should be separate from the ESPN label and the logo should probably end up a design of either the outline of the state, a longhorn head, the Hook’em Horns signal, or the tower.

I’d prefer the elegance of either the Longhorn Network or Texas Network.

Forty Acres Network makes the list in large part due to the acronym.

The Burnt Orange Network would nicely feed the BOMC theme.

I reckon Hook’em Network or Bevo Network would come immediately afterward.

For those who dislike Texas, I’d suggest the Flagship Network of Texas because they’ll think it arrogant and will enjoy saying, “Turn off the F.N. Texas channel!”

by Saul on Jan 21, 2026 7:38 AM CST reply actions  

The ESPN guy at the presser made a big point that the network will not have their name in it precisly because of the idea that they might have any influence over programming or that they might be inclined to report about UT in a biased way, FWIW. He specifically said “this is the Universiry of Texas’ network, not ESPN’s, and they have total control of its content”.

Of course this ups the ante, as far as I can see, for us to continue to have a top shelf football program, last year notwithstanding, and not become ND. But we don’t have the academic restrictions they do, either so I think it’s less likely we will.

by Hank The Plank on Jan 21, 2026 10:05 AM CST reply actions  

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