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Around SBN: The 2012 Knicks Are Dead, Long Live The 2012 Knicks

Aggie Defense

The Aggies had a hard time defending second half leads this season but one thing they will vigorously defend is a trademark.

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FYI #Broncos, the 12th Man belongs to Texas A&M.; We saw the flag today and will defend our trademark. #TAMU #gigemMon Jan 09 02:49:14 via TweetDeck

I for one applaud the VP Marketing & Communications at Texas A&M; University, Jason Cook, for using Twitter as a notification vehicle for their infringement concerns. It wasn't too long ago sabers were more than just rattled when matters of defense were being discussed.

Whoop.

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I also see that they have found their new defense coordinator, Mark Snyder from University of South Florida. Coincidence? I think not.

by Cousin It on Jan 9, 2026 4:56 PM CST reply actions  

I know times are tough over at the AD office in Closet Station, but when they can’t even afford to install a phone line for the VP of Marketing to make a simple phone call…well, that’s just a whole new level of sad.

by Orange Marrow on Jan 9, 2026 4:58 PM CST reply actions  

Love it. Wish the guy didnt cut off the film, we will never know what happened next. Nothing like fake army getting thrown around unless theres another 12th man dispute.

by Mysterious Package on Jan 9, 2026 5:05 PM CST reply actions  

That may be a tough TradeMark. I would like to see the picture of the flag. Symbols hold up better in court. Has the trademark been expressed in other venues that it is not related to atm as the only commodity. Just like the word “Xerox” Words are tough to trademark. You can establish a symbol to establish a word that is part of something indirectly will be difficult. Sounds like a pure aggie assualt being made on Twitter.. Really twitter…

by striker on Jan 9, 2026 5:05 PM CST reply actions  

I guess they will trademark “wrecking crew” too. …. Good luck aggies. Why are we even talking about the aggies???? They will play 4-6 games in the state of Texas per season.

by striker on Jan 9, 2026 5:12 PM CST reply actions  

Xerox tried to stop the wear and tear of their trademark. Xerox is a corporation. Its name is a symol. 12th man is an expression. Not a facility.
How many times have we used the expression. “need to zerox this paper for the file” Translation is “need to copy this paper for the file”
12th man is viewed as an expression of the growd being part of the team. Aggies are to late in trying to trademark. The expression is not only associated with a facilty or commodity.

by striker on Jan 9, 2026 5:17 PM CST reply actions  

Stricker, you must have missed the big settlement they got from the Seahawks a couple years ago, and the usage fees the Seahawks pay them every year. They have indeed trademarked it, as stupid and unbelievable as that may sound.

by txlonghorn47 on Jan 9, 2026 5:39 PM CST reply actions  

I can never get enough of that SMU film. It sums up everything you need to know about aggy without speaking a word. A classic.

by RS on Jan 9, 2026 5:52 PM CST reply actions  

This post is not about protecting trademarks.

by Sailor Ripley on Jan 9, 2026 5:57 PM CST reply actions  

This post is not about protecting trademarks.

It’s about the Man in the Yellow Raincoat (who never tires of breaking things up).

by parlin on Jan 9, 2026 6:52 PM CST reply actions  

It’s about time. It has been over a yr since they had a defense.

by Codaxx on Jan 9, 2026 7:00 PM CST reply actions  

We need some new revenue streams to pay for our coaches and out of state travel.

by KilgoreTrout on Jan 9, 2026 7:28 PM CST reply actions  

Mr. Cook, what a gripping life you lead, sir. btw, Liverpool FC refers to its home crowd as the 12th Man. As does Leeds United and Portsmouth, as do half a dozen other English football clubs. Do you intend to take your fight for your ‘trademark’ all the way to the Old Bailey, aggy?

by Colby on Jan 9, 2026 8:53 PM CST reply actions  

The “12th Man” is so original. I mean who else could count the players on the field and then add 1? Only Texas A&M can grasp such high level math and apply it to their football program. If it were really that obvious then we would call the 1st off the bench in basketball the 6th man. They might even set up an award or something to celebrate such efforts. You have to protect such innovative IP like “12th Man”.

by Monahorns on Jan 9, 2026 8:59 PM CST reply actions  

Striker—I don’t know where you get your information about trademarks, but it is way off base. Words can indeed be protected as trademarks, as can colors, designs, and even sounds (NBC chimes). Symbols are not more protectable.

by IP guy on Jan 9, 2026 9:16 PM CST reply actions  

they also own the fifth quarter which no one will let them play.

by yeh on Jan 9, 2026 11:21 PM CST reply actions  

Is it wrong that I’ve been watching that clip loop for the last 5 minutes, and giggling like a school girl everytime that aggy corps turd gets thrown to the turf?

No. No it’s not…

by veggiehorn on Jan 10, 2026 12:52 AM CST reply actions  

txlonghorn47,

I never heard the settlement amount publicly stated. I suspect it’s more a token amount.

by Sessamoid on Jan 10, 2026 2:19 AM CST reply actions  

Does anyone know what became of aggie corp turd with sword? Timing wouldn’t allow it but in a different generation he would have made a perfect junior member of the Nixon White House staff.

by ole tnhorn on Jan 10, 2026 7:25 AM CST reply actions  

What happened to the guy with the sword? He probably got Cs in economics and math. Since that’s better than Rick Perry did, he then became an adviser for the governor.

by Lowsmoke on Jan 10, 2026 8:00 AM CST reply actions  

I suspect Aggie will have a hard time prevailing in English courts over the 12th man issue.

by roach on Jan 10, 2026 10:22 AM CST reply actions  

But, given Aggies recent errrrrr entire history of picking fights they can’t win I expect to see a law suit filed in London any day now.

by roach on Jan 10, 2026 10:25 AM CST reply actions  

That .gif is the gift that keeps on giving.

by The General on Jan 10, 2026 10:54 AM CST reply actions  

IP guy, just curious, because I am not in IP, but wouldn’t 12th man be descriptive and therefore not protected?

by redfoot on Jan 10, 2026 10:58 AM CST reply actions  

IP..
I did not say words cannot be protected but tougher to uphold in court versus a symbol. Albeit, the thread is abt the atm defense.

I like the comment abt atm looking for some revenue stream to pay for travel cost.

by striker on Jan 10, 2026 1:12 PM CST reply actions  

redfoot,
You are on target. That is why words are harder to defend in court verus symbol. Not saying it cannot be done. Defending a symbol is easy to prove in court versus words or expression. Again, the subject is the aggie defense. Which is a who cares scenario.

BigDuke,
Would like to learn more about the last few prospects/candidates for the 2012 class.

by striker on Jan 10, 2026 1:16 PM CST reply actions  

Tim Tebow was seen praying today for Florida and friends to kick the ever living shit out of A&M next season!

by Dawnpatrol on Jan 10, 2026 2:38 PM CST reply actions  

Striker — Words are no tougher to uphold vis a vis symbols either. It all depends on how unique/well known the mark is in the marketplace for the goods/services at issue. For example, Exxon is a word that is very strong (b/c it is a made up word), and there are many symbols out there that wouldn’t be all that strong (e.g., if you tried to use a golf ball as your trademark for a golf course, you aren’t going to get any protection for it). In summary, the fact that you have a symbol (as opposed to a word) for your mark is irrelevant. It all comes down to the strength of the mark as perceived by the consuming public.

Regarding whether “12th man” is descriptive — not really. Descriptive means that the mark actually describes the goods or services. In A&M’s case, 12th man doesn’t describe a towel or a shirt, which is what they registered it for. Rather, you could argue that it is probably arbitrary or maybe suggestive. Of course, even if you did make the argument that it was descriptive, if you can show that the mark has a secondary meaning in the marketplace, and you’ve been using it for enough time, then you can get the mark registered.

And for anyone wondering why they police it so much — if they did not police the mark, then they could lose the mark b/c it would be considered “generic.” If they lost rights to the marks, then anyone with a shirt press could start printing the towels and making some extra dough.

by IP Guy on Jan 10, 2026 3:03 PM CST reply actions  

and FYI — they also have a registration for “WRECKING CREW”.

Registration # 3643914

by IP Guy on Jan 10, 2026 3:18 PM CST reply actions  

IP
Exactly IP. Generic. Words can be generic if not protected. It is more difficult to make symbols generic.

UT Logo- Protected as to not be generic
atm Logo - same as above
12th man is a generic expression of home field advantgage.

We are on the same page. Everytime a commentator on TV talks about the 12th man other than an aggie game it makes it more generic… Hint: Xerox. “Xerox this paper” Actually Xerox is corporation. It can easily become generic.

They registered the “wrecking crew” .. They are serious in every attempt.

IP we are on the same page. Words can become generic more easily versus symbols. I have heard commentators use the words 12th man for a game that does not involve the aggies. Thus going generic… That will be the battle.

Who cares anyhow????

by striker on Jan 10, 2026 4:35 PM CST reply actions  

Monahorns — counting the players on a football field and then adding 1 is not always as easy as you imagine. Especially when, like the Aggies, you have to take off your pants in order to count to eleven.

by Longhornmarc on Jan 10, 2026 4:40 PM CST reply actions  

Good news
RG3 is official. Going to the NFL. Just think if he played on a college team that had a good defense. Ouch….

Brewer has signed the papers and will be gearing up for the off season.

by striker on Jan 10, 2026 4:54 PM CST reply actions  

Poop on whoop.

by DBtv on Jan 10, 2026 5:00 PM CST reply actions  

The actual story of the 12th man is actually equally inspiring as counting the players and adding one. In summary..player gets cut from team. Team has lots of injuries and finds him in the stands to ask if he’ll go in if needed. Player says yes. He is not needed and doesn’t get into the game.

Yes, their entire athletic foundation name is based on those sequence of events.

by Horncasting on Jan 10, 2026 5:18 PM CST reply actions  

striker — There will be no battle. If it even comes to it, it will settle out of court just like the seahawks did. Also, I’m not even sure that the denver broncos did anything anyways. It was some guy who parachuted into the stadium holding a flag. I have no idea how he is related to the team, if at all.

BTW — xerox and kleenex are still both valid trademarks. Please do some homework before continuing to spew forth random BS you’ve heard from non-IP attorneys.

To everyone — I’m sorry to go off on a rant, but I get so damn infuriated with idiot fans arguing with me about trademark and copyright law when it is what I do for a fucking living. I get paid a lot of money to counsel clients on these matters, and idiots still argue.

If you would like to read up on genericide of trademarks, WIKI does a good job of explaining it.
http://en.wikipedia.org/wiki/Generic_trademark

Also, if you ever want to see what is currently registered or pending at the Trademark Office, you can look up trademarks from the following link.

http://www.uspto.gov/trademarks/index.jsp

by IP Guy on Jan 10, 2026 6:57 PM CST reply actions  

The NFL should retaliate against the collies by not drafting any more aggie players. Oh wait they don’t ever draft any players from collie station anyway.

by bevocalhorns on Jan 10, 2026 7:45 PM CST reply actions  

IP give it break

I know Kleenex and Xerox are trademarks.. Read dude. Albeit, the effect to sue if someone uses it as an expression is BS. I learned that info in a Law class.

This is not important. Thanks for providing the links but not really interested at this time. Albeit, thanks.. I dont care if the aggies shit purple eggs in April and sued the Easter Bunny for infringement rights.. Not really concerned about the 12th man gig too. Let it rest.
Anyhow, thanks for the info..

by striker on Jan 10, 2026 8:17 PM CST reply actions  

IP Guy,
You’re a dork. And you killed an awesome thread. We’ll call you if we need more IP advice.

by BockLove on Jan 10, 2026 8:20 PM CST reply actions  

I seem to recall some chatter in recent months about A&M going to the SEC. If that’s happened, why do we still care what the hell they do? Seems the fixation runs both ways.

Get over it. Move on. Grow up.

by Dookie on Jan 10, 2026 8:36 PM CST reply actions  

Why would we care what the aggies do. The same about IP we really do not care. Actually you confirmed everything I origianally stated. What a waste you have made of this site IP.

IP your idiot crap spew ruined a decent thread. Idiot. Again, let it rest. This thread is done as it really was not relevent anyhow.

by striker on Jan 10, 2026 9:09 PM CST reply actions  

Correction. This thread is done as it was showing relevent and conversive. Until IP spewed his Idiot crap. Good new thread abt BCS changes is for viewing.

IP thanks for ruining a thread.

by striker on Jan 10, 2026 9:23 PM CST reply actions  

Might as well end this thread as IP spewed his idiot thoughts and rational like a bad case of the shits.

IP
-fyi… dont wait by the phone as we dont care for your opinion or thoughts; Much less your reading skills. Idiot. One day this site will have a decent thread without a raving idiot.

by striker on Jan 10, 2026 9:43 PM CST reply actions  

striker and BockLove: evidence that Idiocracy is upon us.

striker, if you don’t know what you’re talking about in the first place, then just shut up…you brought up the issue first and you were way off from the start. Your attempts to backpedal and make IP look bad are pathetic.

by Yo on Jan 14, 2026 12:51 AM CST reply actions  

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