Fox Sports Southwest: The de facto Big 12 Network

by srr50 on Sep 13, 2025 6:01 PM CDT

First it was OU formally announcing that they have teamed up with Fox Sports to produce over 1,000 hours of programming a year.

Learfield Sports, which owns the media rights to both OU and Tech formally agreed to a similar deal for the Red Raiders.

TCU having been rescued from the Big East now enjoys access the Big 12 media money vault.

Oklahoma State, also a Learfield Sports client, appears to be next in line.

The pacts follow the same formula: One football game to be televised live annually on a FOX Sports Networks, (Tech's game with Northwestern State kicked off their agreement), and its the same outlets -- FOX Sports Southwest, FOX Sports Southwest Plus or FOX College Sports -- that will carry basketball games and olympic sports from these Big 12 programs.

Texas Tech AD Kirby Hocutt speaks for all of them in praising the exposure.

"With a focus to wards enhancing and expanding the Texas Tech brand, we are excited about this partnership with FOX Sports," said Texas Tech Director of Athletics Kirby Hocutt. "The expanded exposure and distribution will allow Red Raider fans unprecedented access to Texas Tech sporting events and programming. We will continue to be proactive in exploring new media opportunities as this particular segment of our industry continues to evolve."

No word on the financial terms, but OU is rumored to expect up to $5 million a year for its 10-year pact.

Learfield also has the rights to Iowa State, but I seriously doubt Fox Sports Southwest is interested. Baylor is connected with IMG Sports, which is Texas' partner. No word on if Fox wants to bring Baylor into the fold.

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Comments

Wreck Em!

Sus Pistolas Arribas!

by TTUOutlaw on Sep 13, 2025 6:09 PM CDT reply actions

GUNZUP!

Follow @BarkingCarnival

by Sailor Ripley on Sep 13, 2025 6:58 PM CDT up reply actions 1 recs

Didn't KSU sign a deal with Fox last year - Fox Sports Central or Fox College Sports Central or something like that?

I know I watched the entire UT-KSU baseball series on some Fox Sports channel and they were advertising all sorts of random KSU events.

by Texas Wahoo on Sep 13, 2025 7:18 PM CDT reply actions

Good for Tech.

by Scipio Tex on Sep 13, 2025 7:19 PM CDT reply actions 1 recs

Tech

Needs to have foresight and a plan for the Metroplex. Currently, only UT has more living alumni in the Metroplex than Tech and it’s closer than you think. At the rate Tech places graduates into this area, they will be the largest in the next 25-30 years given the enrollment growth. We should be thinking about ways now to use that to our advantage. Most people don’t realize how young by state school standards that Tech is. Hell, we didn’t even really exist until the automobile era of the 50s. We’ve made a lot of progress in the last 50 years. I’m more intrigued by the potential of the next 50.

by dedfischer on Sep 13, 2025 8:39 PM CDT reply actions 2 recs

Interesting

As my mother told me she graduated from Tech in the 30s. I guess she lied to me for all those years.

Everybody's got to believe in something. I believe I'll have another beer.

by Longhorn in Canada on Sep 13, 2025 9:33 PM CDT up reply actions

I think ded was referring to the fact it would require a wagon train to get there before everyone

Had a car and the highway system was in. That locked Tech into a regional university in region with people.

by The General on Sep 13, 2025 10:17 PM CDT up reply actions

A region with no people.

by The General on Sep 13, 2025 10:17 PM CDT up reply actions

3 of my 4 grandparents...

graduated from Tech and they all got there by bus. None of them owned cars at the time. It was originally created as a state land grant school to cater to the agrarian population of Texas, which mostly resides in the Panhandle and down to West Texas until the point where it turns into a desert and nothing grows. That’s somewhere between Lubbock and Midland.

by dedfischer on Sep 13, 2025 10:30 PM CDT up reply actions

Grit and Gumption

Sus Pistolas Arribas!

by TTUOutlaw on Sep 13, 2025 10:43 PM CDT up reply actions

That point would be . . .

just the other side of Sands, between Lamesa and Big Spring.

Nothing is more real than nothing.
-- Beckett

by AKHorn on Sep 13, 2025 11:03 PM CDT up reply actions

You mean stage coach right?

by The General on Sep 14, 2025 12:32 AM CDT up reply actions

When I was there....

my care packages from my mother still came by Pony Exrpess.

by dedfischer on Sep 14, 2025 12:31 PM CDT up reply actions

And included hard tack and pemmican.

by The General on Sep 15, 2025 12:52 AM CDT up reply actions

Your Gran is a BAMF

One of the first graduating classes of Texas Tech, God bless her!

@The General..Region with no people? This region with no people grew the cotton that made the clothes on your back bud. I may be in a minority here, but I’d gladly live in sparsely-poluated West Texas than some subdivision in a big ass city within the i-35 corridor…

@dedfischer…TV deal, Tier 1 status and growing enrollment indicate good things have come our way! Long Live the Matadors!

@Horns…goodluck this weekend, beat Ole Piss!

Sus Pistolas Arribas!

by TTUOutlaw on Sep 13, 2025 10:24 PM CDT up reply actions

Cotton is for pussies. I wear post industrial recycled polyester only.

by The General on Sep 14, 2025 12:33 AM CDT up reply actions

good thing you got that cotton seed mill from lockney

otherwise lubbock might be Lockney right now, figuratively speaking.

by 55f100tx on Sep 13, 2025 10:37 PM CDT up reply actions

Cotton is king

Plains Cotton Growers located in Lubbock, Texas

Lubbock County, Texas is in a nine county region that is the largest continuous cotton-growing region in the world…a 1.8 billion dollar industry for the State of Texas, let’s not get into West Texas Oil….

Sus Pistolas Arribas!

by TTUOutlaw on Sep 13, 2025 10:55 PM CDT up reply actions