Texas Longhorns Football Is Ranked #1
Strong pimp hand.
When it comes to generating the cash, the Horns remain on top according to Forbes and Forbes knows money.
The University of Texas Longhorns have once again topped our ranking of College Football’s Most Valuable Teams, with a value of $129 million.
The SB Nation mothership rounds up all the Forbes and CBS Sports links for you here.
Money can't buy you happiness, or even more than five wins some years, but we have a lot of it.
On a related note if you missed Taylor Branch's screed on "The Shame Of College Sports", Seth Davis' rebuttal and the rebuttal rebuttal, they make for interesting reading. Feels like the players, the schools and the NCAA are often cast against each other in polemical light but there is something here. Interesting to watch in the next few years to see if any of the efforts bear fruit.
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Stay FIRSTY mi amigos ……. j/k ……. Sailor love BC and everything y’all do!
by Shlomo Mohammad Juan De'Ron Patel-Chung on Dec 22, 2025 3:16 PM CST reply actions
“Money’s only important when you don’t have any.” —Sting
by RedmondLonghorn on Dec 22, 2025 3:18 PM CST reply actions
“Money can’t buy friends. But you can afford a better class of enemy.” —Lord Mancroft
by RedmondLonghorn on Dec 22, 2025 3:19 PM CST reply actions
“More people are bribed by their own money than anybody else’s.” —Jonathan Daniels
by RedmondLonghorn on Dec 22, 2025 3:20 PM CST reply actions
I would be even more impressed if the LHN was not invisible.
by Flash on Dec 22, 2025 3:20 PM CST reply actions
Rich or poor, it’s nice to have money. It talks, and you know what walks. Money can’t buy you love, but it can let you rent it for two or three hours. Anytime somebody says “It ain’t the money…”…it’s the money. The Golden Rule: He who has the gold rules.
Reference the LHN…yep, it would be nice to be able to see it, but hey, UT’s getting paid no matter what…that’s a pretty cool thing.
by coolhorn on Dec 22, 2025 3:34 PM CST reply actions
Money isn’t the most important thing in life. Love is. Fortunately I love money. - Jackie Wilson
by Rex Interneti on Dec 22, 2025 3:43 PM CST reply actions
I stand real tall when I stand on my wallet. - The Million Dollar Man
by Rex Interneti on Dec 22, 2025 3:47 PM CST reply actions
Money frees you from doing things you dislike. Since I dislike doing nearly everything, money is handy. - Groucho Marx
by Rex Interneti on Dec 22, 2025 3:54 PM CST reply actions
Money can’t buy happiness, but it sure can make misery comfortable. —RedmondLonghorn
by RedmondLonghorn on Dec 22, 2025 3:57 PM CST reply actions
i’part of the down-side to being a Texas fan. Sometimes all our School thinks about is money. Money doesn’t do anything for me. I could care less if Texas is the top money maker. Our sports programs should be evaluated on championships, not money.
by jamey on Dec 22, 2025 4:01 PM CST reply actions
jamey,
AMEN! That’s our problem…administration should focus on wins and the money will continue to roll in.
by BebopHorn on Dec 22, 2025 4:38 PM CST reply actions
That is a great bit of trivia and absolutely a nice position to be in. That said, the fact that the Longhorns are the top revenue generating program is pretty weak sauce when some OU or Baylor asshole brings up scoreboard and it does not provide a lot of solace to take the sting out of the debacle that is Mack’s record against K-State. Is 2003 really the last time we beat those hayseeds?!? Have they really reeled off 4 straight against us!?!
by Felonious Monk on Dec 22, 2025 4:51 PM CST reply actions
Money means a lot when we can afford top notch facility upgrades, self financing of our athletics program and to kick millions back to the academic side. I guess its pretty clear that even when we aren’t Texas, WE ARE TEXAS!
(That was somewhat directed at our farmer friends who are cranking up a Texas themed marketing program for next year and going to try to brand themselves as ‘The Texas Aggies.’ Get ready for it. Just remember, since the early 1960’s its been official the a&m stands for nothing. They are about to prove how little they truly stand for.)
Also, for those discussing LHN money, don’t forget we get an annual 3% bump in the $15 mil (split w/IMG) and a 4% annual bump in the facilities payment.
by Big Al on Dec 22, 2025 4:57 PM CST reply actions
I want my, I want my LHN…
Now look at them yo-yo’s, that’s the way you do it
You show football practice on LHN
That ain’t working, that’s the way you do it
ESPiN money for nothing and Sam Steele for free
Now that ain’t working, that’s the way you do it
Let me tell you DeLoss Dodds ain’t dumb
Maybe get a Big 12 school to call you unfair
Maybe get poor Aggy to secede
by PoofyBevo on Dec 22, 2025 5:00 PM CST reply actions
Felonious-
Pull your head out of your a$$ and think for a minute. 2005 we won the MNC undefeated. 2008 we had one loss, to Tech. 2009 we had one loss, to Bama in the MNC. Do you really think we haven’t beaten KState since 2003?
by Big Al on Dec 22, 2025 5:03 PM CST reply actions
"
“Money is for nothing and the chicks are free.”
Dire Strats
by MightyTexas on Dec 22, 2025 5:13 PM CST reply actions
@Big Al,
I don’t remember playing K-State in 2004 and 2005 because we didn’t. They beat us in 2006 and 2007 (Is 41 - 21 at home considered a rout?). Again, they were not on our schedule in 2008 and 2009. 2010 - routed in Manhattan. 2011 - lost in Austin.
For the record, we also lost to K-State in 98 and 99, so Mack’s record against them is a miserable 2 - 6 with 2 of those losses being out and out routs and 2 more of a fairly lopsided nature.
Maybe you should stop talking out of your ass and actually look shit up?
by Felonious Monk on Dec 22, 2025 5:29 PM CST reply actions
after a few lawsuits I doubt penn state will be valued no where near 100 mil next year
by mjohn713 on Dec 22, 2025 6:30 PM CST reply actions
It’s better to have money than not, but I agree that it makes for weak smack talk. I live in Altanta and through the years the Hawks brag from time to time about how well they manage the cap. . . . . Really?
by Cirque du Salado on Dec 22, 2025 7:50 PM CST reply actions
Of the billionaires I have known, money just brings out the basic traits in them. If they were jerks before they had money, they are simply jerks with a billion dollars. — Warren Buffett
I can’t help wondering what DeLoss Dodds would be doing today if T.J. Ford and Vince Young had gone to college someplace else. — Dmitri Kissov
by Dmitri Kissov on Dec 22, 2025 10:19 PM CST reply actions
If money be not thy Servant, it will be thy Master - Sir Francis Bacon, Baron Verulam, Viscount St Alban
by Tex Long on Dec 23, 2025 12:14 AM CST reply actions
“Win conference in 2012 or retire.” - me to Mack
by Bottom line on Dec 23, 2025 3:31 AM CST reply actions
“Money can buy lots of things, but it can’t buy a quarterback.” - Mack Brown, to Gene Chizik.
by JoeT63 on Dec 23, 2025 7:45 AM CST reply actions
“Money can’t help with getting blown out by OU.” - Me to Mack/Deloss
by Mysterious Package on Dec 23, 2025 12:19 PM CST reply actions
“F LHN fail. Well all agree
No, we won’t"
This! Thanks, Steve. What are your thoughts on ESPN/DirecTV negotiations as to whether the LHN will get folded into the deal somehow?
by Jake Lonergan on Dec 23, 2025 1:22 PM CST reply actions
Not sure I can have an opinion one way or the other on the LHN because I am not sure if I will ever see it. Maybe it rocks but who the hell knows?
Texas is really good at what it has focused on- making money. I just wish we focused on winning our conference with the same intensity.
by Newy25 on Dec 26, 2025 5:29 PM CST reply actions

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