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The New Texas Recruiting Strategy

So we all get what's happening now, right?

Slower plays, decisive early moves only on elite recruits, deeper dives in scouting and player evaluations, more focus on what players might be instead of what they currently are, staff mechanisms to hold each other accountable instead of offense/defense fiefdoms, greater tolerance for athletes who don't project cleanly to a position as 16 year olds, and the purposeful stringing out of recruiting commitments to spread the light of recruiting sunshine across all of the bright faces while stealing every bit of offseason media oxygen from the room.

Star-divide

This is deliberate, this is different, this is good. Recruiting with an associated new media strategy.

  • Camp fever has been fed a steady diet of aspirin and cold compresses. Only elites may apply. Current staff temperature: 98.6. Major Applewhite, once forced to file a minority report of dissent on offensive takes with a staff hoping to be done by February 15 so they could hit the golf course, now finds himself in the driver's seat with a group of assistants who are as young, hungry, and aggressive as he is. And a head man who is buying in wholeheartedly with scholarship discipline and greater judiciousness.
  • Each commit announcing on their individual day instead of in clusters of three, five, eight, ten immediately post-Junior Day gives each recruit a chance to shine - an individual write-up in every paper in the state, their name in lights online, even a press conference (see RS-J on Wednesday). It's classic feel-good Mack Brown stuff, steeped in hard-headed practicality. You've just extended the news cycle. Ailes-Carville 101.
  • It allows Texas to shine a constant light on the program every week of winter heading into spring. We establish lines of continuity and momentum after what was a "subpar 8-5 season": Aggie win, bowl win, national signing day triumph, 2-3 elite recruits a week spread out until Spring practice, Spring game, summer development, camp combine superstars emerge, S&C Wylie features, Fall Camp, 2012 Football season. The program dominates the news cycle and steals all of the oxygen in the room simply by drawing the process out daily.
  • The staff, now assured that their colleagues won't grab five random kids with firm hand shakes named Chase/Cooper/Tyler/Skylar to create false scarcity (a tactic which turns in on itself at a certain point) and with cross-staff mechanisms where they can now call bullshit on each other's laziness, have the ability to build early relationships with more kids that we're not quite sure on yet. We can put them in the freezer as TCU/A&M/LSU/Okie State commits or Undecideds and circle back later with credibility instead of in January stinking of pre-signing day desperation. Yeah, we may have to pull your girl as we leave if we can't find someone better at the party. Sorry. That's why we laid the groundwork earlier at the punch bowl.
  • On a related note, if a staff has to defend their takes and go the chalkboard with their recruiting homework in front of coaching peers who are working their asses off, they're going to dot your i's and cross your t's. Otherwise, it's the scene from Animal House when they throw Flounder up on the screen. Here's a kid I found 4 minutes from my house. He is steeped in estrogen, physically maxed out, and has the athleticism of a tree sloth, but HE'S REALLY excited about being a Longhorn. What do you guys think? Manny Diaz throws a Jim Beam bottle at screen. Wyatt rips off his shirt emitting a primal scream. Harsin throws two middle fingers and kicks your chair out from under you. Yeah, you're probably going to get out to see that kid from Houston you heard about.
  • Time is our friend, patience our ally. Players get better. Players get worse. Players get fat. Players lose focus. Players grow three inches over the summer. Players recover from that high ankle sprain. Build a strong base, put some prospects on gridiron layaway, and keep your options open.

Final thought: Texas has dropped the mean age of our coaching staff by about a decade in the last year.

This fact is not unrelated to those above.

Recruiting is a young man's game.

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Are we seeing a shift in the recruiting paradigm at Texas?

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Comments

Display:

Nice Summary

For all the valid criticisms of a Head Coach and staff that brought us 5-7, Mack deserves credit for turning the ship around.

Good times to be a Longhorn fan.

by BurntOrangeAtlanta on Feb 20, 2026 3:46 PM CST reply actions  

Diaz has made his bones

If Harsin makes his, we should pay each of the a 2 million a year and buy them a house in Barton Creek.

Otherwise, Florida will come calling.

"Statistics are for losers, I like winning games!" Will Muschamp

by Snide Aside on Feb 20, 2026 3:49 PM CST reply actions  

Does this rumor that Iowa is looking hard at Greg Davis for OC have legs?

What a perfect state for a lazy 60 year old.

by ColoradoAg on Feb 20, 2026 4:11 PM CST reply actions  

LOL

The State of Florida takes exception to your remark…

"...the greatest growth occurs when the greatest number of mistakes are made consistent with survival."
Dancoff's Law - Sydney Dancoff (Theoretical Physicist)

by steveholt! on Feb 20, 2026 4:18 PM CST up reply actions  

Legs

Does Greg Davis have legs?

by boorad on Feb 20, 2026 6:38 PM CST up reply actions  

Yes but only with the ability to walk sideways

Eight Walls a new MMA blog from Fantake
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27-25 Live with it forever.

by kriess on Feb 21, 2026 12:35 AM CST up reply actions   2 recs

First the Davis Tortoise, now the Davis Crab

He’s half of the Galapagos Islands, only he never evolves.

by nobis60 on Feb 21, 2026 11:08 AM CST up reply actions  

Well

at least they’ll be able to beat Nebraska

"Statistics are like a bikini. What they reveal is suggestive, but what they conceal is vital." ~ Aaron Levenstein
twitter - @aaronbrotman

by Elm City Horn on Feb 21, 2026 10:46 AM CST up reply actions  

Thanks for the trip down memory lane...

As a Pike alum I remember when we actually implemented the slide show routine for pledge evals one year. My god we had good time with that! Brutal, but fun! The chapter room was never the same. Drywall and whiskey do not mix…

"...the greatest growth occurs when the greatest number of mistakes are made consistent with survival."
Dancoff's Law - Sydney Dancoff (Theoretical Physicist)

by steveholt! on Feb 20, 2026 4:27 PM CST reply actions  

athletes

Just about every commit so far has/can play multiple positions. Thats the biggest change to me — seeking out the best athletes, not the guys who have maximized at the HS level — which you allude to. The contrast to the previous administration is pretty stark.

by Texastough on Feb 20, 2026 5:01 PM CST reply actions   1 recs

Multiplicity or in Gruden vernacular "Jokers"

Combined with coaches that are willing to use those skill sets can make for some great football.

by Saul! on Feb 20, 2026 7:52 PM CST up reply actions  

We are finding out what happens

when you get a talented, young, hungry group of men together with Texas resources. Mack changed the recruiting game in Texas in his first 5 years here. Now this new staff and he are changing them again… this time with evaluation as a huge component.

Hard not to be excited about the program right now.

by LonghornScott on Feb 20, 2026 5:06 PM CST reply actions  

You're back

Good to see LS. Almost crapped myself

by STLaw on Feb 20, 2026 9:49 PM CST up reply actions  

Biggest issue to me

is more thorough evaluations — both on individual players AND in looking at additional players. In stead of looking at two games per player we’re looking at 10 games per player. And instead of looking at 40 or 50 players, we’re looking at 200.

Dunno why the dunce that is me sat here from 2007 until the meltdown in 2010 and couldn’t figure out that TCU was winning with guys we never looked at BECAUSE the TCU staff projected 17- and 18-year-olds to what they could be as fourth-year juniors instead of what they had already done as high school juniors.

It’s why — much as I love the current staff — Mack NEEDS to bring in a new face every year or two. Doing that would help assure he (or his successor) wouldn’t need to bring in a whole new staff at some point.

by edsp on Feb 20, 2026 5:12 PM CST reply actions  

The Madonna arguement?

Reinvent yourself every few years.

You slip me the cash, and I'll slip you the wiener

by Ese-De-SA on Feb 20, 2026 8:29 PM CST up reply actions  

Yeah, Suck Stale Air, Aggies?!

That’s GREAT, Scip! So we suck all the oxygen out of the room leaving our rival schools gasping for breath until they pass out, collapse, suffocate and DIE! And we stand over their lifeless prostrate bodies with torn tunics emitting primal screens until… until…

hmmm… if we breathed all the oxygen out of the air, what are we breathing now? Did we like put it in a cylinder that we’re breathing from? Or do we know where a little trickle of fresh air comes through some vent or something that we can sniff? And, come to think of it, if we kill all our rivals, who are our superior recruits gonna play when the season rolls around? Zombies? I don’t know… the more I think about it, the more I like the old system. Ha ha ha.

by OldTimeHorn on Feb 20, 2026 6:04 PM CST reply actions   1 recs

Scipio

Are you seeing an emphasis on Power over Finesse in the kids we’re recruiting? Besides the schematic fits in our scheme it feels like we are seeking out kids who will impose their wills on the opponent with physicality rather than running circles around them.

I’m still seeing some speed takes but mixed in with bigger kids.

by Nickel Rover on Feb 20, 2026 7:00 PM CST reply actions  

Selectively.

Namely ILB and DT. Not really anywhere else. I don’t think we’ll be starting Taylor Mays at safety anytime soon.

by Scipio Tex on Feb 21, 2026 12:21 PM CST up reply actions  

How about

at the offensive skill positions? Bigger, slower WR’s and more kids who might contribute on offense for their blocking and not as receivers.

On defense obviously we are limited in that we need to be able to defend what it is that the other teams actually use.

by Nickel Rover on Feb 21, 2026 3:22 PM CST up reply actions  

Onyegbule, Harris, Timmons, Buckner

All predate this staff and are recent takes. All big WRs.

by Scipio Tex on Feb 21, 2026 3:37 PM CST up reply actions  

Maybe

it’s a Mack thing then. He hired Harsin because he wanted to build his Jack’n’Jill running game and must have finally relented to the fact that Davis wasn’t going to build it for him.

So perhaps if we look back to recruiting in 2010 or so we would find the shift in this direction towards a more power/PA game.

by Nickel Rover on Feb 21, 2026 7:12 PM CST up reply actions  

Good post, Scipio

There is certainly a more coherent thought process now in practice.

by Saul! on Feb 20, 2026 7:54 PM CST reply actions  

great change

Thing I loved was the depth. Texas always has gotten their share of the big boys. The Grays, Browns, Estelles.. The thing that struck me this cycle was Ridgeway, Blueitt, and Colbert. Ridgeway was a great evaluation. JR day people were OK with him, nothing great. Then you saw his senior film. Blueitt was a reach. Then you saw his senior film and saw his versatility and you were damn happy his was a horn. Colbert does not happen 2 yrs ago. That is eval and hard work. I haven’t even mentioned Shiro. Great classes aren’t defined by 1-5, they are built buy the second half. That is what hurt Texas in the past.

by codaxx on Feb 20, 2026 8:56 PM CST via mobile reply actions  

All of the changes in our program start with your last point.......

5-7 was the culmination of getting old as a coaching staff. The former regime reached the mountain top in 2005 after a long struggle. They burned out and started mailing it in, most acutely on offense and in S&C.

The changes in recruiting strategy are of a piece with more accountability in S&C and coherent and innovative schemes on both sides of the ball.

by hh500 on Feb 20, 2026 9:48 PM CST reply actions  

A welcome change

I love that we’re not taking guys that have already maxed out physically, finally. That’s the key to having upperclass talent, IMO, and the biggest problem with our OL development. Turns out most highschool OTs turn into OGs, and not the big balla kind NWA was always on about.

It’s a refreshing thing and it’s building for the future. We might not see the dividends until 2013, but it’s going to pay big.

by Toadvine on Feb 21, 2026 3:55 AM CST reply actions  

This is an excellent point
Turns out most highschool OTs turn into OGs

For nearly a decade now the proclaimed “next great tackle at the University of Texas” has either moved to guard or flamed out altogether. Even the supposed great ones from Texas highschools that ended up at othe schools have an extremely high rate of moving inside or being busts.

by Horncasting on Feb 21, 2026 10:54 AM CST up reply actions  

Because being an elite OT

requires you to be a physical freak. There’s no such thing as a “gutty OT” in the NFL. They’re all physical freaks.

Guards are a much cheaper currency.

by Scipio Tex on Feb 21, 2026 12:23 PM CST up reply actions  

This and the on-field changes we're witnessing

are great to see. I’m 33 now but going back to at least the days my fellow UT alum friends and I were still in school, we were dumbfounded by the coaching staff’s rigidity, conservatism, lack of innovation, and apparent inability to make quick/significant adjustments. We wondered how we could possibly seem so much smarter/more competent than them despite our collective lack of a serious football background.

Some of us at least played in high school, however, so we were pretty familiar with that (now increasingly) old-guard style of football coach: wears Bike coaching shorts, thinks that blind confidence, acting tough, spouting cliches, getting up ridiculously early, praising Jesus translates to “success in life” regardless on on-field results, etc.

It’s since become clear that too many of those guys were/are mostly style and very little substance, quite lazy, and perhaps simply too stupid to have any lasting and noteworthy success. It boggles the mind to consider how some of these guys made it as far as they did (i.e. college, NFL, etc.), at least before one remembers that football coaching, while an honorable enough profession, doesn’t exactly attract the very best and brightest; the competition, while plentiful, isn’t exactly killer and, more significantly, politics very often trump merit.

In any event, it’s really good to see that Mack is apparently adjusting/rising above all that by finally trying to weed out those to whom he was too loyal for a few too many years.

by sc33 on Feb 21, 2026 9:30 AM CST reply actions  

Thanks for the Summary

I was wondering what was wrong, but this makes total sense and I am glad to see it. A&M seems to have adopted UT’s old strategy. Very curious how the QB works out and passing on the Colleyville Heritage kid who will surely get a TCU offer. The DFW kids can now play Big 12 and advantage TCU (DFW airport). Aggies SEC isnt a problem but it is a concern - you can see it now with the Ag commits early. I hope the late offers work. Wylie is the key, he is with them all the time. We will know more Spring Game.

by sam0807 on Feb 21, 2026 10:05 AM CST reply actions  

Our old strategy

won’t work for Aggy in the SEC West. We were able to out-athlete the preponderence of our schedule during the “hey, we won 10 games” era. Aggy, not so much.

by boorad on Feb 21, 2026 11:57 AM CST up reply actions  

Cody Thomas

Probably has his target set on the SEC or USC.

by Scipio Tex on Feb 21, 2026 12:24 PM CST up reply actions  

Or

a MLB contract.

by setxhorn on Feb 21, 2026 1:44 PM CST up reply actions  

Arky...

Could be a good place for him. Petrino could turn him into a stat monster, that is… if he doesn’t flake out and bounce from Fayettville.

"...the greatest growth occurs when the greatest number of mistakes are made consistent with survival."
Dancoff's Law - Sydney Dancoff (Theoretical Physicist)

by steveholt! on Feb 21, 2026 2:11 PM CST up reply actions  

Line of the Article

“Yeah, we may have to pull your girl as we leave if we can’t find someone better at the party. Sorry. That’s why we laid the groundwork earlier at the punch bowl.”

—Good to see you writing more often here & on the ’Cosm Scipio

Problems cannot be solved using the same level of thinking that created them!

by D.C. Horn on Feb 21, 2026 11:28 AM CST reply actions  

As always, outstanding Scip

Your scene from Animal House is now a personal favorite.

billfromlaketravis

Follow me on Twitter @BFLT_at_BON

Follow me on twitter!

by billfromlaketravis on Feb 21, 2026 8:41 PM CST reply actions  


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